Ryu Soo-young Becomes the New Face of Hanpoyu's Fall Campaign

Actor Ryu Soo-young has been announced as the new advertising model for Hanpoyu, operated by Green Food Maker, for their fall campaign.

According to Hanpoyu, Ryu Soo-young was chosen because his cooking content, which is both simple and flavorful, resonates with a wide range of consumers. This aligns perfectly with Hanpoyu's message of a 'simple yet healthy lifestyle.' Known as 'Eonam Teacher' to the public, Ryu has built trust through his practical recipes.

The campaign aims to maximize synergy by combining with the 'Deojinhan' brand, focusing on stick-type health foods and high-concentration extract products to offer health management solutions for busy modern individuals.

The campaign's leading products include Hanpoyu Olive Oil, Hanpoyu Vin Chaud, Hanpoyu Lemon Juice, Hanpoyu Arginine, and Deojinhan Omija Berry and Lemon concentrated beverages.

A Hanpoyu representative stated, “Ryu Soo-young, who has built high public trust, is the perfect model to naturally convey the brand's image of a delicious, healthy, and convenient lifestyle.” They added, “We plan to expand consumer engagement through various online and offline campaigns.”

Meanwhile, Hanpoyu is expanding its presence in the health beverage market, leveraging its premium ingredient-based product competitiveness. In addition to collaborating with Ryu Soo-young, the company plans to enhance communication with consumers through proven product strength and differentiated content.

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