Korean Actress Ko Yoon-jung Faces Criticism for Blanket Incident at Chanel Fashion Show

Reporter Da-yeon Jeong from TenAsia voices readers' opinions amidst the flood of entertainment issues. Two opposing views, which side are you on?

Actress Ko Yoon-jung has sparked an online debate after being seen wrapped in a blanket at an overseas fashion show. Critics argue that her cautious demeanor and covering most of her sponsored outfit were unprofessional.

On October 9th, Ko attended the Chanel 2026/2027 F/W Women's Collection in Paris as an ambassador. After the show, she appeared with a blanket wrapped around her lower body, despite the presence of numerous reporters and fans.

Initially, the video of Ko with the blanket was perceived as a quirky and charming moment, typical of her personality. However, as time passed, attention shifted to the fact that she covered more than half of her sponsored outfit. Some netizens commented, "The reason brands invite celebrities is to showcase their outfits naturally, and covering most of it is regrettable."

Ko's demeanor was also compared to that of fellow artist Jennie, who attended the same event in a confident manner, wearing a black bralette and hot pants paired with a beaded sheer top. Jennie was seen descending the stairs with a bright expression, contrasting with Ko's cautious and downward gaze as camera flashes went off.

Known for her high levels of nervousness, Ko has received encouragement with comments like "Everyone makes mistakes" and "She will get used to it over time." In the past, Ko has been seen appearing tense at official events, such as the 59th Baeksang Arts Awards in 2023, where she was caught taking deep breaths with her eyes closed, and at the MAMA Awards last year, where she appeared stiff while presenting.

However, some express disappointment over her repeated nervousness at official events. In high-profile settings like major award shows or global brand events, a star's demeanor is also seen as a message. Luxury brand fashion shows are considered symbolic events that convey brand image, so the behavior and atmosphere of an ambassador are naturally scrutinized. Some argue, "If a star repeatedly appears nervous at official events, it may raise concerns about their preparedness and ability to handle the situation."

Debuting in 2019, Ko Yoon-jung is now in her eighth year and continues to expand her acting career through various projects. As opportunities to attend international fashion shows and major award ceremonies increase, it's time for her to recognize the importance of her attitude at official events. The prestige of representing a luxury brand is only acknowledged when accompanied by the appropriate demeanor and attitude.

Reporter Da-yeon Jeong from TenAsia light@tenasia.co.kr