Rising Star Jo Seung-hee Joins O3 Collective, Home to Lee Jun-ho

Rising star Jo Seung-hee has signed with O3 Collective, joining the same agency as Lee Jun-ho.

On the 24th, O3 Collective announced, "We have signed an exclusive contract with Jo Seung-hee, an actress with boundless potential. We will provide full support to allow her to showcase her talents through a wide range of activities."

Jo Seung-hee gained early recognition as a prodigy in contemporary dance, sweeping first place in numerous dance competitions while attending Sunhwa Arts Middle and High School, and later pursued her studies in dance at Ewha Womans University. She also rose to fame as a social media star during her school years, becoming a model for school uniforms and cosmetics, consistently attracting attention from brands and the public.

In 2021, Jo Seung-hee made her acting debut in the MBC drama 'The Red Sleeve,' playing the role of Princess Cheongseon, the sister of King Jeongjo (played by Lee Jun-ho). She has since built her filmography with roles in the TVING web drama 'To Two' and the Netflix original 'Love Battle,' solidifying her position as an actress.

Along with the news of her exclusive contract, Jo Seung-hee released concept photos and a short video, showcasing her unique charm. In the released content, she flaunts a pure visual with a fresh face and flowing hair, capturing everyday moments like reading a book in a lovely and natural manner.

Yang Hye-young, CEO of O3 Collective, described Jo Seung-hee as "an artist with an inherent artistic mood," adding, "She is a rare combination of a clean new face, an arts school graduate, and a movement-based actress, making her a hidden gem." She expressed her anticipation, stating, "O3 Collective will work together to create a new creative trajectory for Jo Seung-hee, where the sense of movement from her dance background can now become the energy that moves stories."

O3 Collective, a newly established entertainment company founded in August last year, aims to create a team-based brand system where artists, content, and staff are all protagonists. Following their first artist, Lee Jun-ho, Jo Seung-hee has become the new face of O3 Collective, and her future endeavors are highly anticipated.

Jo Seung-hee plans to embark on various acting activities, starting with a photoshoot for the March issue of W Magazine.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr