Cha Eun-woo's Brother Lee Dong-hwi Shines at AI Summit with Groundbreaking Talk

Singer and actor Cha Eun-woo's brother, Lee Dong-hwi, made headlines with his appearance at the 'Sebasi Talk' lecture series.

On the 16th, the YouTube channel 'Sebasi Talk' released a video titled "Korea AI Summit's Notable Researcher | Cho Yong-min | AI Expert AI Branding Lee Dong-hwi." The video featured Lee Dong-hwi(이동휘)'s presentation at the 'AI Summit Seoul & Expo 2025' held on the 10th.

On this day, Lee Dong-hwi, alongside UNBOUNDLABDEV's CEO Cho Yong-min(조용민), delivered a lecture on 'AI Recipe: Evolving from AI Created for My Brother to a Brand Verification Tool.' He introduced a solution he is currently developing, aiming to resolve communication issues between fans, celebrities, and brands using data-driven approaches.

CEO Cho Yong-min stated, "I had the opportunity to present with the researcher who planned and developed our solution at the event. Although the commercial solution is still in its early stages, we have a genius among us."

Lee Dong-hwi explained, "I majored in media in China and worked in the advertising industry. I joined this project after sharing personal concerns with the CEO." He added, "I'm grateful to have been invited to such a significant event and to have had the opportunity to speak."

He continued, "Living a life close to celebrities, I noticed their struggles with communicating with fans. Entertainment and brand companies also have concerns about data feedback, so I wanted to create a solution to address this." He further expressed his desire to build a protection system after witnessing celebrities suffer from malicious comments.

Lee Dong-hwi graduated from Fudan University in China and joined UNBOUNDLABDEV after working in the domestic advertising industry. He gained attention for his appearance on tvN's 'You Quiz on the Block' in 2024, where he was noted for his looks that rivaled his brother's. ASTRO members also commented, "He has a smaller and more handsome face than Eun-woo," sparking interest.

Cha Eun-woo previously mentioned his brother on SBS's 'Real Basketball, Handsome Tigers(진짜 농구, 핸섬 타이거즈),' saying, "He's cute, has a lot of talent, and his face is smaller than mine."

Through this 'AI Summit Seoul & Expo 2025' lecture, Lee Dong-hwi has officially stepped into the spotlight as an AI expert. With a visual resemblance to Cha Eun-woo and a sharp intellect, he captivated the audience, becoming the center of attention once again.


Lee Min-kyung, Ten Asia Reporter 2min_ror@tenasia.co.kr