ATEEZ Named as New Promotional Models for Shilla Duty Free

ATEEZ has been announced as the new promotional models for Shilla Duty Free.

On the 12th, Shilla Duty Free unveiled a photoshoot featuring ATEEZ and shared the news of their appointment as promotional models. The released photos showcase ATEEZ in black and white suits against a bright background.

The decision to appoint ATEEZ as models is a strategic move to attract a new customer base interested in K-culture, beyond the existing duty-free clientele.

Shilla Duty Free aims to enhance its youthful and sophisticated brand image through marketing activities with ATEEZ. They plan to expand customer engagement by showcasing Shilla Duty Free's unique services and products through content-based marketing. Promotions targeting global customers are also in the works.

Debuting in 2018, ATEEZ first entered the US Billboard 200 chart with their 7th mini-album in 2021, and achieved the top spot on the same chart with their 2nd full album in 2023. In November of last year, they secured their second Billboard 200 No. 1 with their 11th mini-album.

In June this year, the title track 'Lemon Drop' from their 12th mini-album debuted at No. 69 on the Billboard Hot 100, marking the group's first entry on the chart. Following this, the title track 'In Your Fantasy' from the July edition of the 12th mini-album entered the Hot 100 at No. 68, setting a new personal best for the group.