SANTOS BRAVOS Set to Debut: HYBE Latin America's Newest Boy Band

HYBE Latin America has announced the imminent debut of their new Latin boy band, Santos Bravos, on October 21.

The final five members, selected through a reality series of the same name that began in mid-August, will unveil their debut track at a concert on October 22 at 12 PM (KST) at the Auditorio Nacional in Mexico City.

The debut song, titled '0%', carries a positive message of enjoying the moment without worrying about others' opinions, set to a heartbeat-like beat. The track is produced by Johnny Goldstein, known for his collaborations with global pop icons such as The Black Eyed Peas, Britney Spears, and Madonna, enhancing its musical quality.

Juan S. Arenas, COO of HYBE Latin America, stated, “The core of Santos Bravos is built on the methodology and vision designed by Chairman Bang Si-hyuk, combining rigorous training, creativity, and fan engagement to establish the group's identity. Santos Bravos will present a new model in the Latin music scene.”

Kwon Ae-young, leader of HYBE Latin America's Training & Development Center, added, “Santos Bravos encompasses stage presence, vocals, artist identity, and branding, designed to nurture musicians who will lead Latin pop for the next decade. Please watch the journey of these five members unfold.”

Santos Bravos is HYBE Latin America's second global project following the band audition program 'Pase a la Fama.' Out of numerous audition applicants, 17 individuals from diverse nationalities, including Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain, and the United States, joined the training boot camp. Currently, 10 participants remain, with only five achieving their debut dreams.

By Jiye Choi, TenAsia Reporter wisdomart@tenasia.co.kr