Blue Blind: A Modern Take on Simcheong Set to Dazzle Manhattan

The musical 'Blue Blind', a modern reinterpretation of the classic Korean tale Simcheong, is set to hit the stage in Manhattan, USA. The organizers plan to diversify revenue streams through live streaming on OTT platforms and merchandise sales.

Blue Blind, the company holding the intellectual property rights to the musical, announced on the 21st that they are officially launching the overseas expansion of 'Blue Blind'. The musical will be performed in a concert format six times from November 28 to December 4 in the heart of Manhattan. According to Blue Blind, this event is designed as a rehearsal and promotional stage for a full Broadway debut.

Dubbed the 'modern Simcheong', Blue Blind reimagines the familiar tale with a global sensibility. Park Hae-mi, CEO of Blue Blind, explains, "The story portrays Simcheong as a proactive woman who chooses her own path and confronts the world, evolving from the traditional image of a filial daughter to a symbol of freedom and awakening."

The production also emphasizes modern aesthetics in stage design and effects, incorporating the latest technology in set design, lighting, and sound to create a dazzling fantasy and sensory experience. A unique 'after-party' program allows audiences to engage with the cast and experience various aspects of Korean culture, including K-food, K-beauty, and K-fashion. Revenue streams are diversified through OTT streaming, merchandise sales, brand placements, and international tours.

Park serves as the artistic director and producer of the show, with Shin Hye-won, a graduate of New York University's Musical Theatre Program, joining as a co-producer. A representative from Blue Blind stated, "We are planning a global tour connecting Broadway, London, and Tokyo with this production."

Byung-Hoon Yang, Reporter hun@tenasia.co.kr