K-Pop Icon Lee Hyori Returns to Seoul: Yoga Studio Launch and New MC Role

《Kim Se-ah's Insight》
Reporter Kim Se-ah from TenAsia delves deeply into entertainment industry issues.

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Celebrating her 28th year in the entertainment industry, K-pop icon Lee Hyori has returned to Seoul after a decade in Jeju, marking a new chapter in her career. Her comeback includes opening a yoga studio and resuming her role as a solo MC after 1 year and 9 months.

Lee Hyori recently opened a yoga studio named 'Ananda' in Yeonhui-dong, Seodaemun-gu, Seoul, after leaving Jeju. The news that Lee herself would be teaching classes led to the September one-day class selling out within an hour. Participants praised the classes, saying, "I want to attend again," and "I felt at peace during the session."

Lee Hyori has consistently showcased her dedication to yoga and meditation through various broadcasts. Known for her nature-friendly and simple lifestyle in Jeju, she has become a 'healing icon.' Now, she shares her philosophy in the heart of Seoul.

Additionally, Lee Hyori will host the upcoming Coupang Play variety show 'Just Makeup' next month. This marks her return as a solo MC since 'The Seasons - Lee Hyori's Red Carpet' in January last year. 'Just Makeup' is a major makeup survival show featuring top K-beauty makeup artists competing with their unique styles. The show is gaining attention with Studio Slam's Yoon Hyun-jun, known for hits like 'Black and White Chef: Culinary Class War,' 'Sing Again,' and 'Crime Scene,' involved in its planning. The significance of this project lies in it being Lee's first solo MC role since the conclusion of 'The Seasons - Lee Hyori's Red Carpet' in March last year.

However, there are concerns. Despite Lee Hyori's star power, 'The Seasons' recorded a disappointing 0% viewership rating. Many attributed this to the show's late-night music talk show format, which was not mainstream. This has raised questions about 'MC Lee Hyori's' influence. 'Just Makeup' faces similar challenges with its limited OTT platform release and niche makeup survival theme.

An industry insider commented, "Regardless of the program's quality, the public appeal of its theme can determine its success. The key will be how much Lee Hyori's brand power can elevate the show."

While the yoga studio has already received a warm reception, with Lee Hyori's authenticity as a yoga instructor being recognized, ensuring stable growth, 'Just Makeup' faces challenges due to the previous show's poor performance and its niche theme. However, considering the production team's capabilities and Lee Hyori's MC experience, there is potential for unexpected success. All eyes are on Lee Hyori to see what results she will achieve amid expectations and concerns.

Reporter Kim Se-ah, TenAsia haesmik@tenasia.co.kr