Actor Yoon Kye-sang Boosts G7 Coffee Sales as New Brand Ambassador

Actor Yoon Kye-sang, who married beauty brand CEO Cha Hye-young in 2022, has been chosen as the new face of global coffee brand G7 Coffee.

Yoon Kye-sang is driving the growth of G7 Coffee, a brand cherished by coffee enthusiasts worldwide. With the launch of their new Pure Black Light lineup, G7 Coffee has selected Yoon as their first Korean model.

According to a brand representative, since Yoon Kye-sang's appointment as the new model, there has been a significant increase in sales figures, along with a positive impact on brand recognition. Yoon's influence as an advertising model has not only generated buzz but also encouraged repeat purchases, highlighting the importance of a strong brand ambassador.

G7 Coffee aims to expand its recognition across all generations through Yoon's likable and trustworthy image. Yoon, a coffee enthusiast himself, expressed his honor and gratitude upon becoming a coffee model for the first time. A representative stated, "Yoon's gentle energy and approachable charm align well with the brand's image, creating an exceptional synergy as the first advertising model."

Yoon Kye-sang's success continues with his role in the SBS drama 'Try: We Become Miracles' (hereafter 'Try'), which is experiencing rising viewership ratings. In the series, Yoon transforms into Joo Ga-ram, a quirky coach returning to the struggling Hanyang High School rugby team, captivating audiences with his blend of humor and emotion.

The fifth episode of SBS's 'Try,' starring Yoon Kye-sang, will air on the 8th at 9:50 PM.

Kim Se-a, TenAsia Reporter haesmik@tenasia.co.kr