Rising Trend: South Korean Actors Establishing Their Own Agencies for Greater Control

A new wave of independence is sweeping through the South Korean entertainment industry as actors increasingly choose to establish their own agencies rather than rely on exclusive contracts. This trend is seen as a strategic move to gain greater control over their careers and earnings.

On July 7, actress Jun Ji-hyun launched her own agency, 'Peach Company.' The agency announced plans to expand into various content businesses, starting with managing Jun Ji-hyun's career. Jun Ji-hyun stated, "After many years as an actress, I needed time to reflect and explore new directions. Peach is a choice that captures my current self and a starting point to focus on more essential things."

Actor Park Hyung-sik also concluded his exclusive contract with P&Studio on September 15 and established a new agency, 'RÊVE.' This agency was co-founded with a colleague who has been with Park since his days in the boy band 'ZE:A' nearly 20 years ago. The company expressed excitement about embarking on a new journey with Park, promising to deliver quality projects and activities based on their long-standing trust and partnership.

Earlier in April, actors Jo In-sung and Cha Tae-hyun parted ways with their respective agencies to jointly establish 'Basecamp Company.' The company explained that it was founded on the trust and friendship that Jo and Cha have built over more than 20 years as senior and junior colleagues.

This trend is not entirely new. In 2024, actor Son Seok-gu founded his own agency and production company, 'Stannum,' to reflect his unique style. In 2023, actor Kang Dong-won left YG Entertainment to establish 'AA Group,' and in 2021, actor Lee Je-hoon founded 'Company On' to pursue independence. These actors have expanded their companies by venturing into production and directing, growing their businesses over time.

Why are actors choosing independence over stable exclusive contracts? An entertainment industry insider explains, "Independence allows actors to work across various fields like music, drama, variety shows, and musicals without significant restrictions. They can choose projects without agency interference and benefit more from revenue sharing." The insider added, "Even if they start as a one-person agency, many expand their companies over time by recruiting new actors."

While it may be a pragmatic decision, stepping out under one's own name requires significant determination. It's a choice that garners support and admiration for those who make it.

By Se-yoon Jung, TenAsia Reporter yoon@tenasia.co.kr