MERNELE Appoints Taemin as Japan Ambassador to Expand Market Presence

Premium skincare brand MERNELE has officially appointed global artist Taemin as its ambassador in Japan, accelerating its strategy to expand in the Japanese market.

In an official announcement, MERNELE revealed plans to offer an elevated K-beauty experience in Japan, starting with the launch of six exclusive essence products tailored for the Japanese market alongside Taemin's ambassador activities.

A representative from MERNELE stated, "Taemin's sophisticated and stylish image perfectly aligns with the brand values of MERNELE, making him the ideal choice as our Japan ambassador." They added, "Our entry into the Japanese market focuses not just on exporting products but on providing customized solutions and products that consider the skin conditions and lifestyle of Japanese customers."

The representative further emphasized, "MERNELE's high-performance essence line is formulated to address key skin concerns such as strengthening the skin barrier, providing hydration and nutrition, and melanin care. We believe it will deliver differentiated skincare value in the Japanese market."

With this launch, MERNELE plans to introduce new products and a more segmented skincare lineup that reflects the needs of Japanese consumers, further solidifying its position as a global K-beauty brand alongside Taemin.

Meanwhile, Taemin is set to engage with fans through the '2025 TAEMIN ARENA TOUR,' which will include 11 performances across five Japanese cities: Kanagawa, Saga, Shizuoka, Chiba, and Hyogo, starting in September.

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