Stray Kids' Seungmin Named Burberry Ambassador, Embodying Iconic Style

British luxury brand Burberry has appointed Seungmin, a member of the popular K-pop group Stray Kids, as its new brand ambassador.

In the newly released still images, Seungmin showcases Burberry's iconic trench coat and a stylish check jacket, perfectly embodying the brand's blend of classic and contemporary style.

Burberry stated, "Seungmin has consistently broken boundaries in both music and fashion, expressing his unique individuality. His authenticity, creativity, and innovation deeply resonate with Burberry's creative spirit."

Burberry's Creative Director, Daniel Lee, expressed his excitement, saying, "We are thrilled to welcome Seungmin to the Burberry family. His passion and sense of style make us look forward to future collaborations."

Seungmin shared his thoughts, stating, "I am honored to become an ambassador for Burberry, a brand with deep traditions and an iconic identity. I look forward to the journey ahead with Burberry."

Seungmin is the main vocalist of the eight-member group Stray Kids, which has set new standards in K-pop since their debut in 2018 with their original music and energetic performances. Stray Kids continue to enjoy global popularity, having won the 'Top Global K-Pop Artist' award at the 2024 Billboard Music Awards and becoming the first artist to debut six consecutive albums at number one on the 'Billboard 200' chart.

Meanwhile, Burberry recently unveiled its 'Burberry Festival' campaign on the 9th, highlighting the 1990s British festival culture and the fusion of music and fashion. Seungmin participated in this campaign, sharing the brand's vision and message with people worldwide.

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