“I've never done anything like this before”: Makgeolli entrepreneur Sung Si-kyung invites 80 experts to party

K-Pop singer Sung Si-kyung has officially entered the makgeolli business.

On October 21, Sung Si-kyung shared on his Instagram, "Yesterday was a joy. I was worried since it was my first time doing something like this, but everyone who came was wonderful, and it turned out to be a warm and enjoyable time," along with several photos.

The photos revealed a successful brand party celebrating the launch of his makgeolli brand, which bears his name.

The event featured a variety of foods and drinks, and was attended by over 80 industry experts, including creators like Hamzy, Pani Bottle, Sanago, Meat Man, Chef Kouji, and others from various fields such as chefs, writers, and directors.

Known as a representative enthusiast of alcoholic beverages in the entertainment industry, Sung Si-kyung launched his namesake makgeolli in February last year. This venture led him to win the Traditional Liquor category at the '2024 Korea Liquor Awards.'