Kwanghee Expands His Positive Influence with New Web Show 'Discount King'

Kwanghee, the beloved entertainer known for his infectious energy and relatable persona, is expanding his positive influence through his new web show, 'Discount King'.

Since debuting with ZE:A in 2010, Kwanghee has built a unique character by openly discussing his plastic surgery experiences. He solidified his position as a variety show star on 'Nego King' by bridging the gap between brands and consumers with his candid humor and approachable image. Following the controversy over inappropriate remarks by the new host Kim Won-hoon in Season 7, many viewers expressed nostalgia for Kwanghee's presence.

Unbeknownst to many, Kwanghee has been actively participating in 'Discount King', a new web show since April last year. This program was developed by the production team from 'Nego King' after they left to establish their own entertainment company. Kwanghee, sharing a strong bond and understanding of the show's concept, joined without hesitation.

'Discount King' is not just about product negotiations; it involves various brands, including small businesses, planning discount promotions to offer tangible benefits to viewers. Kwanghee has stated, "I am consistently interested in areas that need help, not just those that are trending." His dedication to this lesser-known channel, despite not running a personal YouTube channel, is seen as genuine.

The YouTube channel 'Solco Stage', with around 70,000 subscribers, may be small compared to major platforms, but content featuring Kwanghee often surpasses 1 million views, indicating significant buzz. While the program itself is not widely recognized yet, its quality and Kwanghee's role are gradually gaining word-of-mouth popularity.

Through this program, Kwanghee is breaking away from the traditional consumer entertainment focused on large corporations, introducing the value of more diverse brands. For Kwanghee, 'Discount King' is another turning point and a mission as an entertainer. His desire to create content that provides real help to others, beyond mere entertainment, demonstrates why he is still considered a 'trustworthy entertainer' by many.

Recently, ZE:A member Park Hyung-sik mentioned on tvN's 'You Quiz on the Block' that seeing Kwanghee's hard work motivated him. Park's confession that he was inspired to push himself further by watching his colleague's relentless efforts behind the scenes proves the sincerity of Kwanghee's presence in the entertainment industry.

In a variety show market traditionally dominated by major platforms and broadcasters, Kwanghee has quietly carved his own path. Prioritizing authenticity and the show's intent over mere buzz, his efforts to spread positive influence through broadcasting are establishing him as a 'true entertainer'.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr