IVE's An Yujin Named Official Ambassador for Lacoste in South Korea

Lacoste, the renowned French total fashion brand, has announced that An Yujin, leader of the K-POP group IVE, has been selected as the official brand ambassador for South Korea.

An Yujin, known for her vibrant image and unique fashion sense, has captivated audiences as a K-POP artist. Lacoste believes her trendy style and global influence align perfectly with the brand's direction, making her an ideal ambassador.

An Yujin's distinctive style and strong presence in the K-POP scene are expected to harmonize seamlessly with Lacoste's contemporary and stylish mood.

Recently, An Yujin attended the 2025 FW Collection at the Roland Garros Stadium in Paris, marking her official engagement with the brand. The collaboration is set to intensify with the upcoming 2025 SS season campaign.

An Yujin will participate in various campaigns and brand activities both domestically and internationally. Through this partnership, Lacoste aims to strengthen its brand identity, which combines sports heritage with modern design, and introduce new trends in the global market, including Korea.

An Yujin expressed her excitement, stating, "As a K-POP artist, I constantly try new styles and challenges on stage, which I believe resonates with Lacoste's spirit. I'm looking forward to showcasing the brand's unique elegance worldwide through this collaboration."

Founded in 1933 by René Lacoste, the brand has grown by merging sports and fashion, starting with the launch of the polo shirt. Lacoste continues to uphold its philosophy of combining functionality with elegance.

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