Sung Si-kyung's Makgeolli Brand 'Kyung Takju 12' Expands to Offline Sales

Sung Si-kyung's makgeolli brand 'Kyung Takju 12' is expanding its distribution channels from online to offline sales.

According to Sung Si-kyung's team, the liquor brand 'Kyung (璄)' has decided to supply 'Kyung Takju 12' to restaurants that offer suitable pairings. These restaurants will receive a 'Kyung Choice' certification.

The 'Kyung Choice' initiative by the brand 'Kyung (璄)' focuses on selecting restaurants near Seoul that offer dishes complementing 'Kyung Takju 12' and ensure smooth delivery and storage of the makgeolli.

As these restaurants are directly selected by the brand, customers can trust the pairing and enjoy the harmonious taste of 'Kyung Takju 12'. Additionally, collaborations with restaurants featured on Sung Si-kyung's popular YouTube segment 'Meogeultende' will allow fans to experience 'Kyung Takju 12' at various renowned eateries.

This expansion aims to provide consumers with the opportunity to experience 'Kyung Takju 12' not only through the online official store but also offline. The brand 'Kyung (璄)' plans to gradually increase the number of 'Kyung Choice' certified restaurants to enhance consumer accessibility and strengthen brand recognition.

Moreover, 'Kyung Takju 12' recently won the top prize in the traditional liquor category for Korean rice wine at the '2025 Korea Liquor Awards', marking its second consecutive win.