Jung Seung-hwan Launches Global Fan Community on Berriz Platform

Jung Seung-hwan, the renowned K-pop singer, has opened a new fan community.

Kakao Entertainment, co-led by CEOs Kwon Ki-soo and Jang Yoon-jung, has announced the pre-launch of its global fan platform 'Berriz'. The first artist to join is Antenna's Jung Seung-hwan, who has opened a customized fan community for his fandom 'US'. This initiative aims to enhance communication between Jung Seung-hwan and his fans through various channels.

Through this official fan community, Jung Seung-hwan plans to engage more closely and intimately with his fans. The platform will offer a space for free conversation, live streaming, and diverse content. It supports translation in 18 languages, including English and Korean, allowing fans worldwide to communicate freely. Kakao Entertainment expects this new platform to serve as a space for fans to share and enjoy various content, strengthening their bonds.

Jung Seung-hwan completed his military service in January. On the day of his discharge, he greeted his fans through a live session on Antenna's YouTube channel. Recently, he celebrated his 3000th day since debut with a live event, continuing his interaction with fans. Through the fan community, Jung Seung-hwan plans to connect with global fans not only through music but also through a variety of content.

Debuting in 2016, Jung Seung-hwan quickly rose to fame with his debut song 'The Fool', topping major music charts in Korea and marking the emergence of a new ballad star. He has since released hits like 'Snowman', 'Confession on December 25th', 'That Winter', 'Anytime, Anywhere', and 'It's Raining'. He has also contributed to several OSTs, including 'If It Was You' from 'Another Miss Oh', 'An Ordinary Day' from 'My Mister', and 'I'll Reach You' from 'King the Land'. Recently, he showcased his matured musicality and vocal prowess with the OST 'Even If It's Not a Love Confession' for 'Motel California'. Additionally, he delivered a high-quality live performance on 'The Seasons - Lee Young-ji's Rainbow'.

Kakao Entertainment stated, "The global fan platform 'Berriz' is a fan-friendly modular platform designed to selectively implement services optimized for IP, catering to the diverse needs of fans. We aim to create a playground where fans worldwide can communicate freely and experience new joys." They added, "Starting with the opening of Jung Seung-hwan's community, we plan to officially launch by the end of March and gradually introduce community services tailored to various IPs."

Reporter: Kim Ji-won, TenAsia one@tenasia.co.kr