Stray Kids Set to Release New Album '合 (HOP)' with Exciting Promotions and Global Impact

Stray Kids are gearing up to end the year with a bang as they release their new album '合 (HOP)' and launch a series of vibrant promotions.

On November 13, Stray Kids will drop their innovative album SKZHOP HIPTAPE '合 (HOP)' along with the title track 'Walkin On Water'. A day before the release, on November 12, they heightened anticipation by sharing a promotional schedule image on their official social media channels.

According to the diary-like image, Stray Kids will make an appearance at the '2024 Billboard Music Awards' on November 13 at 10 AM, showcasing their presence as 'two-time consecutive nominees and performers'. An hour before the album release, at 1 PM, they will connect with fans through a countdown live session. From November 14 to 22, they will host the 'Stray Kids '合 (HOP)' POP-UP STORE'. Their ongoing world tour 'Stray Kids World Tour ' will also continue with performances in Bangkok and Jakarta on November 14 and 21, respectively. Additionally, fans can look forward to a variety of content including the title track's music video reaction, making films, choreography practice videos, and more under 'SKZ-PLAYER', 'SKZ CODE', 'SKZ-TALKER', 'SKZ-RECORD', and 'SONG by'.

The SKZHOP HIPTAPE album combines Stray Kids' abbreviation 'SKZ' with hip-hop, presenting a 'new genre' unique to the group. The album features 12 tracks, including the title track 'Walkin On Water', 'Bounce Back', 'U (Feat. TABLO)', 'Walkin On Water (HIP Ver.)', and solo stage songs from their new world tour. The group's producing team 3RACHA, consisting of Bang Chan, Changbin, and Han, along with all members, participated in the songwriting process.

On November 12 at 11 PM, they released short-form content on their official social media channels, showcasing their hip charm with diverse expressions and cool gestures to a segment of the title track's old-school hip-hop sound, sparking curiosity for the full song.

Currently, Stray Kids are making a significant impact in the global music market. Since March 2022, they have consecutively topped the US 'Billboard 200' with five releases, including the mini album 'ODDINARY', 'MAXIDENT', the third full album '★★★★★ (5-STAR)', '樂-STAR', and 'ATE'. They have also successfully ranked on the 'Hot 100' chart with the mini album '樂-STAR' title track '락 (樂)', the English single 'Lose My Breath (Feat. Charlie Puth)', and the mini album 'ATE' title track 'Chk Chk Boom'. With their new release '合 (HOP)', Stray Kids aim to establish their unique genre and continue their remarkable achievements as 'global top artists'.

Stray Kids' new album SKZHOP HIPTAPE '合 (HOP)' and the title track 'Walkin On Water' will be available on various music platforms on November 13 at 2 PM (midnight EST).