(G)I-DLE → Nayeon, 'too much' sexy concept without demand
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
Did you want to add some heat to the hot summer? The recent K-pop scene is full of sexy concepts, regardless of male or female artists. Not only the public but also fans are frowning at the over-the-top sexy concept, such as exposing the buttocks, touching important parts, and even opening an account on an adult content sharing platform.
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
There is criticism that the level of exposure of the members in the choreography video for 'Klaxon', the title song of (G)I-DLE's 7th mini album 'I SWAY', is too high and excessive. The prevailing opinion is that exposure to content for all age groups was excessive.

In the video, while the members were dancing wearing white shirts over their bikinis, Jeon So-yeon's buttocks were exposed in a bold way that crossed the line during her rap part. In particular, the public paid attention to the scene where Jeon So-yeon lifts her long top and dances the choreography by shaking her pelvis at an angle looking up from below. The scene also clearly included body parts of other members, such as Yuqi and Miyeon, who were located behind Jeon So-yeon.

In response, the public at home and abroad expressed their disapproval of the members' excessive exposure, saying, "I know it's a sexy concept, but this isn't it," and "I like the ocean and swimsuit concept, but I was surprised by how much exposure was too much. Please cover it up a little." On the other hand, there were those who welcomed the new concept, saying, "Aren't they all grown up? It's summer, so they may have tried a sexy version of the concept."

In addition, the choreography video is not subject to age restrictions on YouTube, so it is content that can be viewed by people of all ages. As minors make up a significant portion of Neverland (the official fandom name), it is disappointing that the content for all ages does not take into account the possibility of controversy over prostitution.

Above all, because it is a move in a different direction from the existing concept of (G)I-DLE, there is a debate with conflicting voices even within the fandom. As they have built up a fandom by promoting a confident female image while minimizing exposure, some domestic fans expressed regret, saying, "I miss the (G)I-DLE of the past," and "The song is great and the girls are good at it, but this is a bit harsh."
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
Nayeon of the group Twice also sparked controversy for some of her choreography movements in the music video for the title song 'ABCD' from her new album 'NA' released on the 14th of last month. They were criticized for the excessive provocativeness of their movements, and just like in the case of (G)I-DLE, fans seemed to be confused by the sudden change in image.

In a scene with an intense beat in the music video, Nayeon climbed on top of the arms of two men, spread her legs wide, and covered certain parts of her body with her hands. The movement is also reminiscent of the performance that Hwasa (Mamamoo) performed at a university festival, which aroused controversy over its provocative nature.

Nayeon drew attention by making provocative movements during the highlight part of the song while wearing short-length hot pants that barely reached her thighs, and fans began to point out the problem.

One fan expressed regret, saying, “Was that choreography really necessary?” Next, another fan pointed out, "I may have put it in with the thought that the choreography should be like that because the music is an impactful part, but in reality, such 'dirty sexy' choreography does not suit Nayeon."

Nayeon has always been popular with the concept of refreshing and cute ‘juicy beauty’. That's why sudden sexy transformations and sensational choreography can actually antagonize the public. Also, there is a sense of regret that it would have been possible to receive a more positive response if a sexy concept with a hint of cuteness had been attempted rather than explicit sexiness.
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
(G)I-DLE → Nayeon, 'too much' sexy concept without demand
Singer Jay Park also received criticism from the public for his excessive sensationalism.

On the 24th of last month, Jay Park opened an account on the adult content sharing platform 'OnlyFans' and uploaded a photo of Jay Park with his top off and women's underwear on his chest.

Only adults can sign up and subscribe to 'OnlyFans', and since it has a structure of generating revenue through pornographic content, there is a possibility of illegal video distribution. The general consensus is that opening an account on such a risky platform for the purpose of promoting a song was an inappropriate move that did not take into account the influence he had as a celebrity.

The public expressed strong criticism, saying, "Who were you targeting when you created the account?" and "I don't think it's right for a celebrity to come forward and promote a platform that is deeply related to sexual exploitation." One fan said, “I never knew of the existence of OnlyFans, but I learned about it thanks to Jay Park.”

On the other hand, there is also a response that says, "Foreign singers also promote their songs and make money through 'Only Fans'. It is a means, but isn't this the method chosen by Jay Park? It seems to be a move tailored to the song's concept."

As the heat rages on, the sexy competition among K-pop artists becomes excessive. The fact that complaints are raised equally from the general public and the artist's fans means that excessively sexy content may be a supply without demand. Artists who pursue a sexy concept will need to be wary of excessive sensationalism, taking into account the gaze of fans and the public.

Reporter Lee Min-kyung, Ten Asia 2min_ror@tenasia.co.kr