Opened mouth on New Genes sexual objectification controversy
Opened mouth on New Genes sexual objectification controversy
Adore, the agency of the group New Jeans, and Krafton, the creator of the game Battlegrounds, announced their stance on the controversy over sexual objectification.

On the 20th, Krafton and Adore said in relation to the controversy over the sexual objectification of New Genes characters in Battlegrounds, "Recently, there have been cases of some users creating and sharing inappropriate posts using New Genes characters. This is related to the brand image and value of both parties. "It is an action that does not comply with the standards and is offensive to all fans," he said.

Krafton and Adore said, "We plan to take appropriate measures in the near future for worn items that do not fit the purpose of the collaboration. Through this, we will create a healthier environment in the game and ensure that all users can enjoy the game safely." “All users must comply with PUBG’s community guidelines. These guidelines prohibit posting unhealthy content, and violations of these may result in sanctions on use of the game,” he said.

Additionally, inappropriate content was deleted and fans were also requested to cooperate. They said, "We take these situations seriously and will actively respond to inappropriate content. Offending posts will be deleted, and the user may be restricted from community activities. In order to maintain a healthy and positive community culture, “If you find inappropriate content, please report it immediately.”

Lastly, they said, "The purpose of the collaboration between the two companies was to combine each other's strengths to present new content and provide unique fun to fans. In addition, as the costumes were produced based on the game's review rating (15 years old), the idol stage “We started this collaboration based on a prior agreement that it would not go beyond the costume level,” he said. “However, we did not fully anticipate the possibility that some users could undermine the purpose of this collaboration by inappropriately using existing in-game content.” “There was,” he apologized.

Previously, when Newjins appeared as a character in Battlegrounds, some users raised the issue of sexual objectification of the members. This is because there have been many cases of New Genes characters with underage members being dressed in inappropriate costumes and then taking pictures of them and sharing them on the Internet.

Some users dressed their New Jeans characters in short pants that were underwear-length, or even wore bikinis. This was possible because there were no restrictions on what costumes the game characters could wear. He then uploaded and shared a photo of a character dressed in a provocative outfit online and made sexually harassing remarks. The faces of the member characters were also clearly shown, and the intention of sexual objectification was evident.

Full text of Krafton and Adore’s positions

Dear PUBG and NewJeans fans,

First of all, thank you for your enthusiastic support and interest in the collaboration between PUBG and NewJeans. We are very pleased that this collaboration provides a valuable opportunity for the two brands to become closer to each other's fans.

However, there have been recent cases where some users create and share inappropriate posts using Newgenes characters. This is inconsistent with the brand image and values of both parties and is offensive to all fans.

Regarding this, KRAFTON and ADOR make the following statement:

In-game actions related to items worn by New Jeans characters: We plan to take appropriate action in the near future regarding items worn by New Jeans characters that do not fit the purpose of collaboration. Through this, we will create a healthier environment within the game and ensure that all users can enjoy the game safely. We will provide detailed information on the measures taken soon.

Compliance with Community Guidelines: All users must adhere to PUBG's Community Guidelines. These guidelines prohibit the posting of unhealthy content, and violation of these guidelines may result in sanctions on use of the game.

Response Measures: KRAFTON and ADOR take these situations seriously and will actively respond to inappropriate content. Problematic posts will be deleted, and the user may be restricted from community activities.

We ask for your help: We need your help to maintain a healthy and positive community culture. If you find inappropriate content, please report it immediately.
The purpose of the collaboration between the two companies was to combine each other's strengths to introduce new content and provide unique fun to fans. In addition, since the costumes were produced based on the game's review rating (15 years old), we started this collaboration based on a prior agreement that they would not exceed the level of idol stage costumes. However, there was an unexpected shortcoming in the possibility that some users could undermine the purpose of this collaboration by inappropriately using existing in-game content.

ADOR, whose top priorities are protecting artists and respect for the fandom, and KRAFTON, whose mission is to provide innovative and enjoyable experiences to users through game content, both strive to protect artists and create a healthy and positive community culture. We reached a consensus on the common goal of making . We would like to emphasize once again that we have always considered the protection of artists as our top priority when collaborating.

We value the community we build with our fans. We sincerely apologize for this situation occurring, and we will do our best to avoid disappointing our fans through more thorough preparation and review in the future.

KRAFTON & ADOR Dream

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr translated by google