IVE releases new soda brand collaboration song on the 28th
IVE releases new soda brand collaboration song on the 28th
Group IVE releases a new collaboration song with soda brand Pepsi.

Pepsi and Starship Entertainment (hereinafter referred to as Starship) released the '2024 Pepsi Campaign' partner Ive's coming soon image through their official SNS at 7 PM on the 16th.

The released image immediately caught the eye with its unique design with a large circle drawn on a background with a gradation of vivid blue, which symbolizes Pepsi, and a vibrant lime color.

Here, Ive's logo and the release date of the new song, '2024.06.28' and '6PM', are engraved together, raising the expectations of global fans who have been eagerly waiting for a new collaboration between Pepsi and Ive.

Ive worked with the Pepsi campaign with members Ahn Yu-jin in 2021, with Jang Won-young and Lee Seo in 2022, and with all six members last year. In particular, 'I WANT', a collaboration song from the '2023 Pepsi Campaign' released last year, which provided a refreshing relief from the summer heat, has been receiving a lot of love for a long time, sweeping various music charts.

Ive, who has joined Pepsi once again this year, is spreading the product's thrilling refreshing feeling with its upgraded charm. Expectations are high to see what kind of unique charm they will show through their new song following 'I Want' and captivate the summer music industry.

'2024 Pepsi Campaign' partner Ive's new song will be released on various music sites at 6 PM on the 28th, and detailed information will be released later.

Last month, Ive successfully completed domestic promotions for the double title songs 'HEYA' and 'Accendio' of his second EP album 'IVE SWITCH'.

Ive's first world tour 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE' started in Seoul in October last year and toured 27 cities in 19 countries including Asia, the Americas, Europe, South America, and Australia. The performance is continuing. They will hold an encore performance in Seoul for their first world tour 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE' in August, and will enter Tokyo Dome in Japan in September.

Lee Min-kyung, Ten Asia Reporter 2min_ror@tenasia.co.kr translated by google