Ariana Grande continues to accompany Hive... Weverse will soon be launched
Ariana Grande continues to accompany Hive... Weverse will soon be launched
Pop star Ariana Grande continues to accompany Hive America.

According to Hive on the 14th, Ariana Grande announced that she signed a new business partnership agreement with HBA, Hive's U.S. subsidiary. Although both sides did not disclose the specific contract period and conditions, it is known that the existing management contract has been converted into a partnership contract with new conditions.

As the first step under this contract, Ariana Grande will enter Hive's global super fan platform Weverse. Weverse, which is steadily expanding its lineup of not only domestic singers and actors but also foreign artists, has gained great wings with the addition of Ariana Grande.

In addition, Hive America plans to explore various creative opportunities, including continuing collaboration with Ariana Grande's beauty brand 'REM Beauty'.

Ariana Grande first formed a relationship with SB Project, a subsidiary of Scooter Braun's company Ithaca Holdings, in 2013. Afterwards, Hive became a member of the Hive America family through the merger and acquisition (M&A) of Ithaca Holdings in 2021.

Ariana Grande is an American singer-songwriter and actress. Recognized for his outstanding singing ability, expressiveness, and high level of musicality, he has produced numerous mega hits to date. Most recently, the 7th full-length album 'Eternal Sunshine' ranked first on the 'Billboard 200' (as of March 23), and the song included in this album, 'we can't be friends (wait for your love)' ( We Can't Be Friends (Weight for Your Love) reached the top of Billboard's 'Hot 100'. In 2019, they showed their potential by simultaneously sweeping the 1st to 3rd places on Billboard's 'Hot 100' with their 5th regular album 'Thank U, Next'. This is the first record for a solo artist, a female artist, and an American singer, and the second record among singers around the world, following The Beatles in 1964.

Hive is strengthening its competitiveness in the U.S. market to establish itself as a leader in the global entertainment industry. It expanded its scope by acquiring and merging Ithaca Holdings in 2021 and QC Media Holdings, America's top hip-hop label, in 2023. Hive America is responsible for the management of global pop stars such as Justin Bieber, The Kid LAROI, Ozuna, and rapper Kaliii.

Lee Min-kyung, Ten Asia Reporter 2min_ror@tenasia.co.kr translated by google