Samsung Securities “SM Entertainment expands new artists and concerts”
Samsung Securities “SM Entertainment expands new artists and concerts”
Samsung Securities predicted that SM Entertainment will continue to grow this year by expanding the artist pool and expanding the size of concerts.

On the 17th, Choi Min-ha, a researcher at Samsung Securities, explained the background to the decision to maintain the investment opinion on SM as 'buy' and the target stock price at 104,000 won.

Researcher Choi said, “It is positive that the boy group Rise, which debuted in September last year, and NCT Wish, which debuted this year, are quickly growing their fandom at home and abroad and establishing themselves,” adding, “This year, not only existing artists, but also new intellectual property (IP) additions and performances are expected. “We will expand our growth pace thanks to the increase in the number of customers we attract,” he explained.

He added, "NCT Wish successfully debuted in the market, and in the second half of the year, a new girl group is scheduled to be launched and a boy group debut is being prepared in collaboration with Britain's M&B, so we are also looking forward to expanding the artist lineup."

Lastly, "It is understood that the number of visitors has decreased slightly compared to the same period last year, but the number of visitors will have increased as the scale of the performance has expanded." He added, "There is an increase in costs due to an increase in manpower compared to the same period last year due to the establishment of a multi-production center and the establishment of a publishing subsidiary, but management rights “SG&A expenses are expected to decrease due to the reflection of one-time costs related to disputes,” he said.

Reporter Junho Yoon, Ten Asia translated by google