'Selected as a global ambassador' IU "It's an honor to be part of a brand founded by a female leader"

Actress and singer IU was selected as a global ambassador for a beauty brand, heralding an image transformation.

Global beauty brand Estee Lauder released a video of IU on its official SNS on the 11th, announcing that she had been selected as the new global brand ambassador. “Night is not the end, but another beginning. IU’s night is a magical time to recharge both body and mind. Welcome a new day with Estee Lauder, with glowing skin filled with energy as if recharged.” The uploaded video of IU exudes a sophisticated and elegant atmosphere.

IU will act as a global ambassador for the brand and appear in the campaign. IU's first campaign is scheduled to be released this month. IU joins a roster of global ambassadors that includes Ana de Armas, Amanda Gorman, Bianca Brandolini D'Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.

“IU is one of the most influential Korean artists of all time,” the brand said. “She connects with fans around the world in a very deep and meaningful way through her music and outstanding social media presence in Asia and around the world.” “We are excited to collaborate with talented and inspiring artists who can connect with a new generation of consumers.”

IU expressed her meaningful feelings, saying, "I'm really happy to be a part of it. It's an iconic brand founded by a female leader and is loved by countless women around the world. I'm truly honored to be a part of it."

Ten Asia Reporter Lee So-jeong forusojung@tenasia.co.kr