SM label Scream Records unveils new logo

ScreaM Records, an EDM label under SM Entertainment, has unveiled a new logo.

The new logo announced by ScreaM Records was inspired by the screen of the editing program used by electronic music and dance music producers to create music, and was created in a vibrant and progressive orange color, with multiple tracks stacked on top of each other to create a single piece of music. It expresses the meaning of various artists, DJs, dance music, and fandom coming together to create one ScreaM.

In addition, the slogan released along with the new logo is “DANCE HARD, SCREAM LOUD”, which attracts attention with the ambition to have fun and play with music fans like the energetic atmosphere of a performance site.

In particular, starting with the release of this new logo, ScreaM Records will go beyond existing EDM content-centered online activities and get closer to the audience through offline events and original music releases, as well as 'dance' such as K-POP and electronic music. We plan to take a new step forward as a new Dance Music Label by expanding the scope to encompass various music and various topics based on ')'.

Accordingly, ScreaM Records will hold the event series 'Hospitality' of British legendary DnB (drum & bass) label Hospital Records in Seoul on May 18, drawing an enthusiastic response from global music fans. It is expected to cause

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr