ENTERTAINMENT
Highlight side "Agree to use BEAST trademark rights... The activity name will continue to be Highlight."
On the 2nd, the agency Around Us announced, “We have successfully reached a mutual agreement with Cube Entertainment regarding the use of the ‘Beast’ trademark.”
However, Highlight will continue to operate under the team name ‘Highlight’. Around Us said, "It's a new feeling to be able to show the team name 'BEAST' separately from the activity name. We hope this news will be a meaningful gift for Highlight and fans who are celebrating their 15th anniversary."
Highlight released a video on its official SNS and YouTube channel at 00:00 today (2nd) showing the two team names, BEAST's debut date '2009.10.16', Highlight's debut date '2017.03.20', and 'HIGHLIGHT A surprise reveal.
Then, the dates '2024.05.10', '2024.05.11', and '2024.05.12' were revealed, adding to curiosity. The phrase 'LIGHTS GO ON, AGAIN', which contains the name of BEAST's fourth mini-album and fan club name released in 2010, also raised the heart rate of fans.
Meanwhile, Highlight released their fifth mini-album 'Switch On' last month and carried out successful activities, including winning two music broadcast awards with the title song 'BODY'. 'BODY' is currently continuing its steady upward trend on domestic and international music charts and short-form platforms.
Below is the full text of Around Us’ official position.
hello. This is Aroundus.
We have good news for Light fans who love Highlight (Yoon Doo-jun, Yang Yoseop, Lee Gikwang, Son Dongwoon).
We recently reached a smooth mutual agreement with Cube Entertainment on the use of the ‘Beast’ trademark. We would also like to express our gratitude to Cube Entertainment for this discussion on a larger scale.
However, Highlight plans to continue its activities under the team name ‘Highlight’. I am thrilled to be able to show our fans the team name ‘BEAST’, separate from our activity name.
We sincerely thank our fans for their generous support and love over the past 15 years. We hope that this news will be a meaningful gift for Highlight and all Lights celebrating its 15th anniversary.
We ask for your interest and warm, affectionate gaze on Highlight's activities in the future.
thank you
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
