Lim Young-woong, No. 1 in April advertising model brand reputation

Singer Lim Young-woong ranked first in April 2024 as a result of analysis of advertising model brand reputation big data.

According to the Korea Corporate Reputation Research Institute on the 4th, Lim Young-woong ranked first as a result of analysis of advertising model brand reputation big data in April. The Korea Corporate Reputation Research Institute analyzed the consumer behavior of 25,901,585 advertising model brand big data measured from the 4th of last month to this day and measured the brand reputation index using the participation index, media index, communication index, and community index for the advertising model brand. did.

Lim Young-woong's brand, which ranked first in advertising model brand reputation, was analyzed as a brand reputation index of 2,691,274, with a participation index of 301,680, a media index of 631,881, a communication index of 900,766, and a community index of 856,947.

Following Lim Young-woong, soccer player Son Heung-min ranked second. Son Heung-min's brand was analyzed as having a brand reputation index of 2,491,298, with a participation index of 520,695, a media index of 527,139, a communication index of 673,297, and a community index of 770,167.

Director Koo Chang-hwan said, "As a result of the brand big data analysis of advertising model brand reputation in April 2024, Lim Young-woong's brand ranked first. In the link analysis for Lim Young-woong's advertising brand, 'trust', 'empathize', and 'loved' were ranked first. “In the keyword analysis, ‘Hana Bank,’ ‘Samdasoo,’ and ‘YouTube’ came out high. In the positive/negative ratio analysis for Lim Young-woong’s advertising brand, the positive ratio was analyzed as 92.98%.”

Lim Young-woong held a nationwide concert tour starting from Seoul in October last year to Daegu, Busan, Daejeon, Gwangju, and Goyang. From 2022 to the present, he has held the Skylight Festival with approximately 453,000 people in the Age of Heroes and all over the country. Lim Young-woong will hold an encore concert at Seoul World Cup Stadium on May 25th and 26th.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr