BOYNEXTDOOR has been selected as a global ambassador for a cosmetics brand.

BOYNEXTDOOR has become the face of Dr. G, the representative K-derma cosmetics brand.

On the 1st, agency KOZ Entertainment said, "BOYNEXTDOOR has been selected as a global ambassador for the derma cosmetic brand Dr. G and plans to carry out various online and offline activities around the world." BOYNEXTDOOR thus received the double honor of taking the position of global ambassador for a beauty brand ahead of its comeback.

The Dr. G brand explained the reason for selecting the ambassador, saying, "BOYNEXTDOOR's healthy and friendly image and its influence in the K-pop industry are expected to create synergy in delivering Dr. G's products and brand messages to consumers around the world."

BOYNEXTDOOR became the face of a beauty brand called a 'trend symbol' less than a year after its debut, thanks to its friendly and free-spirited charm, like the team name 'Boys Next Door'. They plan to carry out various online and offline activities not only in Korea but also in global markets such as Japan, Vietnam, Hong Kong, Indonesia, Singapore, the United States, India, and Malaysia.

BOYNEXTDOOR will release its 2nd mini album 'HOW?' at 6 PM on the 15th. ‘HOW?’ is an album that marks the finale of the ‘First Love Story Trilogy’ that started with the debut single. Boy Next Door plans to present a differentiated world of music with a 'KitschCore' sensibility that adds kitsch energy to the friendliness of 'the boys next door'.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr