Jeon So-mi, divided on likes and dislikes of first cosmetic product launch

While singer Jeon So-mi has transformed into a businesswoman by launching a beauty brand, the public's reaction to her first product is divided.

Jeon Somi will take her first steps as an entrepreneur by launching the beauty brand GLYF in April. In relation to this, Jeon So-mi said in an interview with a magazine, "As a beauty lover, I have included all the beauty know-how I have felt and experienced during my career as a singer," adding, "I did not miss any of the writing's product development, package design, and homepage composition. “I’ve been thinking hard and preparing hard with my team writing since last year,” he said about the launch.

Regarding the beauty brand name 'GLYF', Jeon Somi said, "GLYF was created with inspiration from ancient hieroglyphs, glyphs. Like ancient hieroglyphs with different shapes and meanings, I interpret my cosmetics in my own way and express the beauty that each person has. He said, "It contains the meaning that I want people to freely express their personalities. I only changed the pH to YF and expressed it in a stylish way. From the brand concept to product development, there was no part where I didn't participate. We had meetings for as many as 6 hours."

Jeon So-mi, who chose highlighter as the first product of her beauty brand, said, "Highlighter is not an indispensable makeup product like base or lip products, but when I do my own makeup, I feel the most joy in highlighter. I always try to achieve a perfect expression. "For this purpose, I used a mix of products from 3 to 4 brands, and it would have been nice to create a product that combined them all into one," he said. "In some ways, highlighters are a category with a small consumer target, but I think it is an area where Jeon So-mi can show that she is a good person." He explained.

However, the reactions of fans and the public to the highlighter, which is the first cosmetic product launched by Jeon So-mi as a beauty entrepreneur, are divided. This is because the price of the highlighter palette consisting of 4 colors is known to be 43,000 won. Regarding this, some fans said, “It’s too expensive,” “Can a highlighter be this expensive?”, “I wanted to buy it, but I’m hesitant because it’s so expensive.” On the other hand, some people had expectations, saying, "It's so pretty to see Jeon So-mi wearing it. I'll definitely buy it," and "I heard Jeon So-mi is serious about cosmetics, so I think she made them well, so I want to try them."

Meanwhile, Jeon So-mi appeared on Mnet's 'Produce 101', which aired from January to April 2016, and took first place, making a spectacular debut as the center of the group I.O.I. Afterwards, he joined The Black Label and officially debuted as a solo singer through his first digital single 'BIRTHDAY'. Afterwards, Jeon So-mi started the so-called 'Challenge craze' with 'DUMB DUMB' released in 201, and her regular album 'XOXO' in 2021 was also loved and established herself as a solo artist.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr