Lim Young-woong, icon of faith and trust

Singer Lim Young-woong has become the new model for Jeju Samdasoo.

On the 14th, the Jeju Development Corporation announced, "We selected singer Lim Young-woong, who is trustworthy not only for his talent and sensibility, but also for his humble attitude, as our advertising model because he matches the brand image of Jeju Samdasoo, water that you can trust and drink." Accordingly, the first advertising teaser video with Lim Young-woong will be released for the first time at midnight on the 15th.

Through this advertising campaign, Jeju Samdasoo conveys its efforts to maintain the best quality control to provide trust and confidence to customers. No. 1 singer Lim Young-woong, who sweeps first place on various music charts every time he releases a music source and records sold-out national tour concerts, and maintains the top spot in the industry by recording a market share of 40.3% (as of 2023) with unchanging taste and quality for 26 years. We plan to communicate the value of faith through a trustworthy message.

Jeju Development Corporation President Baek Kyung-hoon said, "I am happy to be with Lim Young-woong, who is greatly loved regardless of generation and gender for his delicate and warm voice and many good deeds. I look forward to the walk of faith that national singer Lim Young-woong and national bottled water Jeju Samdasoo will carry out together in the future. “Please look forward to it,” he said.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr