ENTERTAINMENT
Lee Chan-won, a love call from the advertising world

According to his agency, TN Entertainment, on the 24th, Lee Chan-won was selected as a model for Pyunkang Oriental Medicine Research Institute's health food antlers, and will play an active role as the new face of the brand. As Lee Chan-won is loved for his friendly charm, he plans to not only promote the brand name as a new model, but also increase the brand value by showing a healthy and energetic image.
If Lee Chan-won, who is loved by the public with the nickname 'Chantobaegi', is confirmed as the new face, expectations are high that he will be able to create a greater synergy effect in combination with the luxurious brand image. Recently, Chan-won Lee was ranked among the top 30 advertising model brand reputations in January 2024, proving his continued power.
Lee Chan-won plans to continue his active career in various fields through music and various broadcasts.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr