Are you pro-Israeli because you ate Starbucks? Jeon Somi and Jake's barrage of malicious comments 'sparks' [

Singer Jeon So-mi and group Enhypen's Jake suffered from an untimely barrage of malicious comments.

On the 5th, group Enhypen member Jake conducted a live broadcast on the fan platform while drinking Starbucks coffee. Suddenly, malicious comments and complaints from fans poured in, and it was because of Starbucks. In the chat window, overseas fans continued to protest, saying, "You should not consume Starbucks," and Jake eventually transferred the drink to another cup and apologized, saying, "I made a mistake. I will make sure this doesn't happen again." .

Singer Jeon So-mi also posted a video of herself getting makeup done on her TikTok account last month, but eventually deleted it after receiving a lot of negative comments. There was no problem with the video, but Jeon Somi received a lot of negative comments because she used a Starbucks tumbler.

The reason why Starbucks is in trouble dates back to last October. Starbucks sued the Starbucks union for trademark infringement over a post by the Starbucks union expressing support for Palestine on social media. As a result, Starbucks was classified as a pro-Israel company and a boycott movement broke out, mainly in Arab countries.

As the controversy grew, Starbucks' CEO explained that it was "incorrect information that differs from the values that Starbucks pursues," but the boycott does not appear to have subsided.

However, many people are of the opinion that K-pop stars' consumption of Starbucks is not a reason to suffer from harsh negative comments. It is said that the ideological battle that initially broke out in the fight between Starbucks and its union was fueled by unnecessary sparks. Furthermore, there is growing resistance to indiscriminate criticism and malicious comments from K-pop stars who consume Starbucks.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr