ENTERTAINMENT
‘Grand Prize’ Tak Jae-hoon beat Yoo Jae-seok and Shin Dong-yeop
The Korean Corporate Reputation Research Institute analyzed 45,356,133 brand big data of 50 entertainment broadcasters from December 6, 2023 to January 6, 2024 to determine the amount of consumer brand participation in entertainment broadcasters, media volume, consumer participation and traffic, and social media. The volume of conversation was measured.
The brand reputation index is an indicator created by extracting brand big data, analyzing consumer behavior, classifying and weighting into participation value, communication value, media value, and social value. The entertainment broadcaster's brand reputation index was analyzed by participation index, media index, communication index, and community index. We also included a brand monitor analysis in which a brand reputation editor participated and a brand value evaluation analyzed by the Korea Brand Forum.
The top 30 entertainment broadcaster brand reputation rankings in January 2024 are Tak Jae-hoon, Yoo Jae-seok, Shin Dong-yeop, Jeon Hyun-moo, Kim Jong-guk, Kang Ho-dong, Park Na-rae, Kim Jong-min, Lee Sang-min, Park Myung-soo, Lee Gyeong-gyu, Noh Hong-cheol, Haha, Jo Se-ho, Ahn Jung-hwan, Seo Jang-hoon, Kim Seong-ju, Song Ji-hyo, Kim Gura, The analysis was in the following order: Lee Young-ja, Yang Se-chan, Lee Soo-geun, Jeong Hyeong-don, Kim Jun-ho, Kim Shin-young, Hong Jin-kyung, Kim Hee-cheol, Kim Min-kyung, Yang Se-hyung, and Lee Cheon-soo.
Tak Jae-hoon's brand, which ranked first in brand reputation among entertainment broadcasters, was analyzed as a brand reputation index of 2,460,499, with a participation index of 417,644, a media index of 766,696, a communication index of 507,815, and a community index of 768,343. Compared to last December's brand reputation index of 1,574,295, it rose 56.29%.
In second place, Yoo Jae-seok's brand was analyzed with a brand reputation index of 2,423,822, with a participation index of 520,480, a media index of 491,507, a communication index of 459,166, and a community index of 952,669. Compared to last December's brand reputation index of 1,476,433, it rose 64.17%.
Shin Dong-yeop's brand ranked third, with a participation index of 413,689, a media index of 646,246, a communication index of 460,345, and a community index of 867,714, resulting in a brand reputation index of 2,387,995. Compared to last December's brand reputation index of 1,466,274, it rose 62.86%.
In 4th place, Jeon Hyun-moo's brand was analyzed as having a brand reputation index of 2,149,867, with a participation index of 498,850, a media index of 532,373, a communication index of 561,320, and a community index of 557,324. Compared to last December's brand reputation index of 1,046,425, it rose 105.45%.
Kim Jong-kook's brand ranked 5th, with a participation index of 205,052, a media index of 341,009, a communication index of 396,411, and a community index of 835,413, resulting in a brand reputation index of 1,777,885. Compared to last December's brand reputation index of 855,154, it rose 107.90%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of analysis of entertainment broadcaster brand big data in January 2024, Tak Jae-hoon's brand ranked first. When analyzing the entertainment broadcaster brand category, compared to the entertainment broadcaster brand big data of 34,663,447 last December, It increased by 30.85%. Looking at the detailed analysis, brand consumption increased by 63.18%, brand issues increased by 84.47%, brand communication increased by 0.73%, and brand diffusion increased by 22.89%.”
Next, "Tak Jae-hoon's brand, which ranked first in brand reputation in January 2024 as an entertainment broadcaster, was analyzed highly in link analysis, and in keyword analysis, 'Entertainment Awards, Single for Men, YouTube' was highly ranked. “It is done. The positive/negative ratio analysis for Tak Jae-hoon’s brand was analyzed as a positive rate of 91.27%,” the brand analysis said.
In this brand reputation survey, 50 entertainment broadcasters: Tak Jae-hoon, Yoo Jae-seok, Shin Dong-yeop, Jeon Hyun-moo, Kim Jong-guk, Kang Ho-dong, Park Na-rae, Kim Jong-min, Lee Sang-min, Park Myung-soo, Lee Gyeong-gyu, Noh Hong-cheol, Haha, Jo Se-ho, Ahn Jung-hwan, Seo Jang-hoon, Kim Seong-ju, Song Ji-hyo, Kim Gura, Lee Young-ja, and Yang Se-chan. , Lee Soo-geun, Jeong Hyeong-don, Kim Jun-ho, Kim Shin-young, Hong Jin-kyung, Kim Hee-cheol, Kim Min-kyung, Yang Se-hyung, Lee Cheon-soo, Jang Do-yeon, Kim Sook, Yoon Jong-shin, Yoon Hyeong-bin, Cha Tae-hyun, Hong Hyun-hee, Lee Ji-hye, Kim Byeong-man, Ji Seok-jin, Park Mi-sun, Kim Gook-jin, Defconn, Jeong Jun-ha, Lee Guk-ju, Kim Dae-hee, Kim Jun-hyun , was conducted through brand big data analysis on Moon Se-yoon, Kim Young-cheol, Kim Yong-man, and Lim Won-hee.
Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr
