New Jeans beat Blackpink Jennie... Minzy and Hani girl group brand reputation ranked 1st and 2nd respectively

As a result of big data analysis of girl group individual brand reputation in November 2023, 1st place was New Jeans Minzy, 2nd place was New Jeans Hani, 3rd place was Blackpink Jennie.

The top 30 rankings for girl group individual brand reputation in November 2023 are New Jeans Minzy, New Jeans Hani, Blackpink Jennie, Espa Carina, Blackpink Jisoo, Girls' Generation Taeyeon, New Jeans Haerin, Espa Winter, Red Velvet Joy, and New Jeans Daniel. , Girls' Generation Yoona, Red Velvet Wendy, Red Velvet Irene, Blackpink Lisa, Le Seraphim Kim Chae-won, Blackpink Rosé, Oh My Girl Mimi, Ive Jang Won-young, Red Velvet Seulgi, Girls' Generation Miyeon, Ive Ray, Signature Jiwon, Ive Gaul, T The analysis was in that order: Weiss Nayeon, Le Seraphim Kazha, Ive An Yu-jin, Cosmic Girls' Yeoreum, New Jeans' Hye-in, Girls' Generation's Seohyun, and Twice's Ji-hyo.

New Jeans' Minji brand, which ranked first in the girl group's individual brand reputation, was analyzed as having a brand reputation index of 3,662,286, with a participation index of 792,376, a media index of 708,386, a communication index of 976,948, and a community index of 1,184,576. Compared to last October's brand reputation index of 3,710,377, it fell 1.30%.

In second place, the New Jeans Hani brand was analyzed as having a brand reputation index of 2,507,384, with a participation index of 550,493, a media index of 493,143, a communication index of 452,785, and a community index of 1,010,962. Compared to last October's brand reputation index of 2,965,429, it fell 15.45%.

In third place, Blackpink's Jennie brand was analyzed with a brand reputation index of 2,433,938, with a participation index of 62,660, a media index of 198,208, a communication index of 840,962, and a community index of 1,332,108. Compared to last October's brand reputation index of 4,540,423, it fell 46.39%.

The Espa Carina brand ranked 4th, with a participation index of 139,396, a media index of 131,524, a communication index of 833,361, and a community index of 1,239,251, resulting in a brand reputation index of 2,343,533. Compared to the brand reputation index of 1,262,373 last October, it rose 85.65%.

In 5th place, the Blackpink Jisoo brand was analyzed with a brand reputation index of 2,304,661, with a participation index of 149,352, a media index of 164,588, a communication index of 950,326, and a community index of 1,040,394. Compared to last October's brand reputation index of 2,580,389, it fell 10.69%.

Koo Chang-hwan, director of the Korea Business Reputation Research Institute, said, "As a result of the analysis of girl group personal brand reputation brand big data in November 2023, New Jeans Minzy brand ranked first. When analyzing the girl group personal brand category, girl group brand big data last October Compared to 97,385,020, it decreased by 7.52%. Looking at the detailed analysis, brand consumption decreased by 19.52%, brand issues decreased by 19.09%, brand communication increased by 2.61%, and brand diffusion decreased by 7.15%.”

Next, "New Jeans Minji's brand, which ranked first in the girl group's personal brand reputation in November 2023, had 'neat, plain, and calm' ranked highly in link analysis, and 'Worlds Cup, Billboard, and Bunnies' in keyword analysis. It was analyzed as high. In the positive/negative ratio analysis, the positive ratio was analyzed as 92.07%. Looking at the detailed analysis, brand consumption decreased by 12.69%, brand issues decreased by 14.72%, brand communication increased by 98.65%, and brand diffusion decreased by 19.98%." did.

Kim Se-ah, Ten Asia reporter haesmik@tenasia.co.kr