BTS Jimin selected as Dior global ambassador

BTS Jimin was selected as the 18th global ambassador for the luxury brand Dior, drawing attention from foreign media such as Reuters and CNN.

On the 16th, Korean time, Dior officially announced through its official SNS, "We are happy to announce Jimin of BTS as the new global ambassador for Dior," and released Jimin's pictorial.

In the published photos, Jimin wore various outfits from Dior's summer men's collection, garnering praise for perfectly embodying Dior's modern and classic sensibility with a luxurious and fascinating atmosphere and a mysterious visual that captures both the East and the West.

Jimin thus becomes the 18th global ambassador in history, following Isabelle Adjani, Charlize Theron, Sharon Stone, Monica Bellucci, Natalie Portman, Jude Law, Johnny Depp, and Robert Pattinson, and is the fourth male and only Asian male to become an icon of the Dior brand. He plans to act as a representative face.

In particular, foreign media outlets also focused their attention, including Reuters, which reported the news of Jimin's selection as Dior global ambassador and said, ''This move comes as European luxury houses are trying to capitalize on the K-pop star's global popularity, especially among young shoppers. It was covered heavily in as many as four reports.

CNN analyzed that ''BTS star Jimin has been appointed as a global brand ambassador, a move that further signals Korea's growing importance in the world's largest luxury fashion house.''

After Dior's official announcement, fans also poured in messages from all over the world congratulating Jimin, who was the first and only member of BTS to be selected as a global ambassador, and the keyword 'DIOR GLOBAL AMBASSADOR JIMIN' hit #1 on Twitter's worldwide real-time trend.

Also, according to 'World Top Tweets', which tracks the world's top tweets in various languages, the three tweets announcing Jimin's selection as a global ambassador were the most liked tweets 1 and 2 since Dior's official Twitter was launched in 2011. They took 3rd place, demonstrating the enthusiastic response.

Meanwhile, Jimin has been listed as a 'Model and Muse' in the Yearbook of Business of Fashion (BoF) and 'Class of 2019' as an official recognition of the global fashion industry, and has previously been considered a decisive factor in BTS's selection as Louis Vuitton ambassador, making him a popular figure in the fashion world. It is exerting tremendous influence.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr