ENTERTAINMENT
BTS Jimin, big data positivity rate 95%
According to the big data analysis platform 'Some Trend', from the second week of December 2022 to the first week of January 2023, Jimin's English name, 'jimin', had a positive rate of 95%, and 'Jimin' had a positive rate of 93%.
The main positive words for the English keyword 'jimin' are 'love', 'love', 'sincerity', 'fighting', and 'happiness', while the Korean keyword 'jimin' means 'good' and 'love'. ', '1st place', 'I miss you', and 'Pretty' rose.
Looking at the high positive rate and positive words of the two keywords, we can see that Jimin goes beyond his presence as a popular music singer, gives happiness to the public, receives true love and support, and forms a strong relationship like a friend or partner who shares his life. You can.
Also, during the same period, the keywords 'Jimin' and related words 'jimin' included the collaboration song 'Vibe' released on January 13th, '2pm', which refers to the release time, 'Taeyang', and 'The Black Label', which ranked high. It appears that fans' attention was focused even before release.
As a result of analysis of 'some trends' related to the group BTS previously announced by K-Pop Radar, Jimin's OST 'With You' surpassed 80 million streams on Spotify in the shortest period of time for a Korean drama OST, and was the keyword with the most change in mention volume in the month of June. It has been selected and received attention.
'Some Trends' is an analysis platform that allows you to find out trends in the amount of mentions, changes in related words, changes in emotional words, reactions on SNS, etc. Through the analysis results, Jimin clearly shows his status as a SNS powerhouse who is loved by the public.
In addition, Jimin, who stands out in various indicators using big data analysis, is the result of domestic and overseas data collection using Google and Naver K-pop keywords announced through KBS Daegu Gyeongbuk News in 2020, and Jimin ranks among the K-pop idols following BTS. It also represented the most prominent amount of mention.
Jimin also ranked 1st (positive rate 86.64%) according to the big data analysis results of boy group individual brand reputation in January 2023 published by the Korea Corporate Reputation Research Institute, setting a record of being number 1 for 46 months, with a large number of mentions and a high positive rate. It is proving its strong presence through big data analysis indicators.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
