ENTERTAINMENT
Will Teddy's The Black, not YG's Park Bo-gum, be a godsend?
On the 30th, The Black Label said, “We have signed a management contract with Park Bo-gum, a leading Korean actor who is loved and trusted by the public across screens and TVs,” and added, “We will work with actor Park Bo-gum, who is exerting a global influence beyond Korea.” “I am very happy,” he said.
He added, "As actor Park Bo-gum's charm and talent are diverse, we will make full use of the strengths and know-how of 'The Black Label' to help him deepen his charm in various fields and as an actor, and provide "full support encompassing the world." .
Park Bo-gum parted ways with Blossom Entertainment, with whom he had had many ups and downs, in December of last year, and after deliberating for over a month, he finally chose The Black Label. Previously, there were reports that he was signing an exclusive contract with a leading agency such as YG Entertainment and Hive, but all of them turned out to be 'unfounded'.
The Black Label is a company headed by YG Entertainment producer Teddy. However, it operates a separate corporation from YG.
Park Bo-gum's actions are unusual. This is because The Black Label, which owns singers Taeyang, Jeon So-mi, and Zion.T, is a company that specializes in music. Actor management is an unexplored field.
The answer to Park Bo-gum's move lies in the fact that The Black Label is a music company. Park Bo-gum has dreamed of expanding his career as a singer and releasing albums. It is well known that when Park Bo-gum was in high school, he sent demo tapes containing his songs to large entertainment companies such as SM, JYP, and YG, hoping to debut in the entertainment industry. Although Park Bo-gum became a star as an actor, he originally had a desire to become a singer and decided that The Black Label would be a suitable company to make that dream come true.
In Korea, Park Bo-gum's single, a remake of guitarist Jukjae's 'Let's Go See the Stars', received a positive response from fans. In Japan, they continued their desire to pursue music activities by releasing one full-length album and two singles. It is said that Park Bo-gum's piano and guitar playing skills are so good that he can already play accompaniment at the church he has been attending since his school days.
Another noteworthy fact is that The Black Label has been preparing in advance to expand actor management starting this year. The Black Label planned to expand its business into the actor field starting in 2023 by recruiting a talented manager who was in charge of actor Kang Dong-won from YG Entertainment.
This first result was achieved through the recruitment of Park Bo-gum. Park Bo-gum may also have taken into account the fact that he could receive intensive support from a manager with both experience and expertise, along with leading the music activities he wanted.
However, as The Black Label has only recently expanded its actor part, the system is not yet in place, so there are risk factors. The Black Label's remaining task is to quickly establish and stabilize the actor part.
Park Bo-gum gained great popularity through tvN's 'Reply 1988' and emerged as a popular actor. Afterwards, he continued his activities through tvN's 'Boyfriend' and 'Youth Record'. He also acted in movies such as 'Seobok' in 2021. He appeared in 'Wonderland', directed by director Kim Tae-yong. 'Wonderland' is scheduled to be released this year.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr
