BTS Jimin, new identity

French luxury fashion house Dior has unveiled its 2024 spring men's collection campaign with global ambassador and friend Jimin.

In the campaign released on the 11th, Jimin completed a human Dior-like style by wearing products from the 2024 Spring Men's Collection, in which Kim Jones, the men's collection's artistic director, reinterpreted the classic design.

This campaign featuring Jimin emphasized the theme of a new identity. An excellent reinterpretation of the design code was revealed through images combining graphic purity and pastoral romanticism. Accordingly, the soft and flexible architectural structure for comfort and practicality challenges the functionality of modern tailoring, while knitwear such as twisted turtleneck sweaters and cashmere knits with detachable bandanas provide a preppy sensibility or soft charm.

In addition, newly interpreted symbols such as the signature decorated on the sleeveless pullover and CD DIAMOND transformed into a diamond-shaped motif have been added, and the fascinating and classic motif also appears on the HIT THE ROAD backpack.

Meanwhile, the number of YouTube views of the music video for 'Like Crazy', the title song of Jimin's first solo album 'FACE' released this year, exceeded 100 million at around 12:29 pm on October 5. With this, Jimin has added a music video with 100 million views following the album's pre-released song 'Set Me Free Pt.2'.

'LIke Crazy' is a song of the Synth Pop genre that contrasts Jimin's mournful tone with strong synth and drum sounds. Jimin participated in the song work by being inspired by his favorite movie 'Like Crazy', and like the movie, he sang about the loss and pain after a breakup, and the emotions of the moment when you turn away from reality and escape to forget the pain.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr