Noje, ‘Starting House’ that couldn’t even start

Dancer Noje (real name Noh Jihye) is experiencing settlement issues with her agency, Starting House. Noje's claim is that he did not receive the promised amount during the contracted period, and the agency claims that the payment due date was delayed due to dealing with Noje's past controversies.

This is news about 7 months after Noje's 'advertising abuse controversy'. The fight between Nohje and his agency is a direct reflection of the 'bean flour family'. At one time, Noje was considered an ‘industry gem’. Noje's own wrong judgment left people with great disappointment. The agency, which showed insufficient follow-up handling of the controversy, also has nothing to say.

The agency, Starting House, told Ten Asia, "The reason the settlement was paid late was because we were busy trying to resolve the controversy over Noje's abuse of power." Previously, it was reported that Noje had a meeting with his agency regarding settlement and agreed to change the settlement day.

A message from the agency that efforts were made to resolve the controversy over abuse of power. However, Noje is still labeled as ‘gapjil’. Ever since the controversy over abuse of power arose, the agency has expressed frustration with the artist rather than the injustice of the situation. This is why the agency's 'active response' to resolve the controversy is being questioned.

So far, Starting House has shown an attitude of taking a step back from the situation, saying that Nohje's personal SNS posts have been managed. In response to controversy-related criticism, the artist was put forward rather than the agency. In addition, communication problems with Noje were also revealed every time.

Noje recently traveled to the United States. People's interest was great because this was the first public news since the Gapjil controversy. Opinions were divided between “Is it a personal schedule?” and “Is it to fulfill a work schedule?” The agency was unable to skillfully handle the lingering interest in Noje. The agency said, "The company was not aware that Noje had gone to the United States."

This controversy over non-settlement has shown the ‘lack of trust’ between the agency and Noje. Incompetent in not being able to check the schedules of their artists. Here, there was no ‘stable care’ for artists. Noje's reaction to pointing out the settlement issue was inevitable.

Starting House is also interested in other artists than Noje, the company's signature artist. They are moving to create a new idol group, including dancer Dazzle. From the perspective of Noje, who promoted the company, the treatment from the agency must have been disappointing.

Starting House continues to ‘draw a strange line’ regarding Noje. This was right after his image deteriorated due to abuse of power in advertising. Rather than protecting the artist, they chose to cut their losses quickly.

The arrow of criticism should not be directed only at Noje. The agency's unfortunate treatment also created a 'negative image' of Noje. It's like making a tasteless dish even with fresh ingredients.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr