Jeong Yun-jeong, show host forced to leave the industry

Show host Jeong Yun-jeong (48) apologized for the 'profanity controversy'. It has been about two months since the controversy erupted. Jeong Yun-jeong has not acknowledged her mistakes and has responded sharply to those who criticize her. After the home shopping industry's 'stop-loss rush' towards him, his attitude changed.

On the 17th, Jeong Yun-jung posted on her Instagram account, "I admit to using inappropriate expressions, specifically profanity, during the broadcast on January 28th." This is an official apology two months after swearing during a home shopping broadcast.

He said, "I was in a position where I received a lot of love after meeting a good product, and even though I had to always reflect on myself and think about how to return the love I received, I ended up saying something I should never have done."

He added, "At first, I didn't even realize it myself, but many people pointed out my mistakes, and I also realized how big of a mistake I had made by repeating the contents of the previous broadcast countless times. Even my sincere apology was delayed and I had to apologize again. “I’m sorry once again,” he said, adding, “I will take the scolding from many people to heart and look back further.”

Jeong Yun-jeong used the word "XX" while selling cosmetics on H Home Shopping Broadcast last January. The issue did not arise because it was unknown at the time, but later, as the video spread, demands for an apology poured in.

Jeong Yun-jeong’s attitude also became a problem. Cosmetics sold by Jeong Yun-jeong sold out early. When the broadcast did not end early due to the crisis, he expressed his dissatisfaction in an irritated voice. Jeong Yun-jeong said that a broadcast related to 'travel products' is scheduled after her broadcast, and said, "Travel products are only broadcast for a certain amount of time. Mr. Lee, why are you traveling again? XX."

In relation to this, the Korea Communications Standards Commission (hereinafter referred to as the 'Commission') opened an Advertising Deliberation Subcommittee and deliberated on the broadcast. The National Defense Commission requested the production team to state its opinion due to Article 37, Paragraph 2 of the regulations on product introduction and sales broadcast deliberation.

When the results of the review committee came out, H Home Shopping took disciplinary action against Jeong Yun-jeong. In fact, H Home Shopping decided to exclude Jeong Yun-jung from all of its broadcasts in the future. In addition, Korea's leading home shopping broadcasters, such as L Home Shopping and C Home Shopping, put on hold all broadcasts in which Jeong Yun-jung was scheduled to appear.

Jeong Yun-jeong is known as the highest-paid show host in the industry. It is estimated that he receives an annual salary of at least hundreds of millions of won or as much as several billion won. Wrong behavior is being pointed out rather than incorrect comments such as profanity. For that reason, the home shopping broadcasting company is continuing its cut-off rush considering Jeong Yun-jeong's 'negative image'.

Immediately after the 'profanity controversy' erupted, Jeong Yun-jeong appeared to ignore the criticism, saying, "If you don't like it, don't watch it." However, when a situation arose where he was unable to receive his salary in the hundreds of millions of dollars, he hastily apologized. This is why Jeong Yun-jeong's apology for missing the timing is meaningless.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr