Blackpink's influence on the game market is 'strong' Pre-orders exceed 1 million

BLACKPINK has proven its strong influence in the global game market.

YG Entertainment announced on the 7th that the number of pre-orders for 'Blackpink the Game', a new mobile game based on Blackpink IP, exceeded 1 million in two days. 'Blackpink the Game', which is scheduled to be officially released in the second quarter of this year, is a game where you become a producer of Blackpink in the metaverse world and train members.

After pre-registration began on the 4th, photos giving a glimpse of the actual gameplay were released, and the expectations of global fans are increasing day by day. This is because, in addition to Blackpink's tightly woven story, various game modes such as puzzle game, office building management simulation, and Blackpink World were announced.

In the future, the game OST and music video sung by Blackpink exclusively for 'Blackpink the Game', as well as exclusive content containing vivid scenes from the production site, will be sequentially unveiled, and the excitement is expected to heat up even more.

YG said, "Blackpink participated a lot in the game production process, including costumes and concepts, for BLINKs around the world. Please look forward to this project, which the members have worked hard on for a long time with affection."

Take One Company said, “As the best global girl group Blackpink, it has been receiving a lot of attention in the market even before its release. Blackpink the Game is a different type of game than before, and is a game of various genres that can satisfy both users and fandom.” “It was implemented with high quality. We ask for your continued interest.”

Meanwhile, BLACKPINK is currently carrying out the ‘BLACKPINK WORLD TOUR [BORN PINK]’, the largest world tour for a K-pop girl group, mobilizing approximately 1.5 million people. After successfully completing 14 North American concerts in 7 cities and 10 European tours in 7 cities last year, the four members are heading to Asia to meet more fans. Additionally, they will perform as headliners at the 'Coachella Valley Music and Arts Festival' in the US in April and the 'Hyde Park British Summer Time Festival' in the UK in July.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr