Brave Girls, ‘2 years of making a living’ with just one turnaround

Brave Girls continues activities as a four-member group. He left his agency Brave Entertainment and moved to Warner Music Korea. Although it may be good news for fans, question marks first appeared in the industry.

On the 27th, Warner Music Korea announced that it had signed exclusive contracts with all Brave Girls members. Warner Music Korea announced, "We have worked together with the members to prioritize full activities. We will not spare any support in their activities."

Brave Girls is a group that reveals the identity of Brave Entertainment. The ‘Brave’ attached to the team name proves this. Warner Music Korea, which signed a new contract with the group as it carries the scent of the former agency, explained that they are "discussing from various angles" about the team name.

Brave Girls moved to a new home. This was possible because all members had the will to participate in group activities. However, even if Brave Girls returns, its success cannot be guaranteed.

The Brave Girls' reunion is welcome, but it also comes with concerns. There are criticisms that their competitiveness is low compared to other girl groups. Their music is not particularly creative or recognized for its high musicality. There is also a lot of criticism that it is stuck in the retro style and disco pop that were popular in the 2010s.

Brave Girls received attention by creating a comeback story with 'Rollin' in 2019. Two years have passed, but there has been no hit song since 'Rollin'. 'Chimatbaram' had good initial results, but was disappointing in terms of concept and quality. Next, 'Thank You' received a poor performance due to its obvious melody and uninteresting hook line. There is a slight difference between retro style and old style, but some criticize it for being closer to old style.

Compared to other girl groups, their influence overseas is also lacking. The official overseas activity was a US tour in July of last year. I wasn't active this year.

There are also voices criticizing his former agency, Brave Entertainment. At a time when interest was growing, an unreasonable schedule was enforced in the style of ‘rowing when the tide comes in’. The issue was exhausted quickly, and Brave Girls' unique color did not resonate well with the public.

In order for Brave Girls to be recognized, they need differentiated competitiveness as a girl group. Whether it's good music or a differentiated performance, there is a need to move the public's hearts again. 'Rollin' is their success, but at the same time, it has become a mountain to overcome. The music industry is paying attention to whether Brave Girls, who have found a new home, can portray a growth story that surpasses themselves.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr