ENTERTAINMENT
Ivreese selected as new campaign model for style commerce platform
ZigZag, a style commerce platform operated by Kakao Style, released the news of the '2023 Brand Campaign' on the 15th and a video of Liz, who was selected as the campaign model.
The released video immediately captured attention as it showed Liz confidently expressing herself without worrying about what others thought. In the video, Liz said, "I'll take care of my life," and criticized those who judge and interfere with various aspects of life without respect.
ZigZag selected six celebrities who are confidently walking their own path, showing off their unique characters in each field, as models for this '2023 Brand Campaign'.
Liz, who has established herself as a wannabe icon of the MZ generation by winning the Rookie Award and Grand Prize at various awards ceremonies last year, is continuing her 'trend' move without a break through her first full-length album released last month.
Liz, who became the model for ZigZag's new campaign, plans to deliver the brand message to women in their 20s and 30s living all kinds of lives: 'I hope you don't worry about what others think and find your 'ness' in all aspects of life, including style.' In particular, the concept of 'myself' is also connected to the 'true self-love' that Ive has conveyed through his activities so far, raising expectations for Liz's current performance.
A brand official said, "We hope that the brand campaign with six celebrities, including Liz, will provide courage and stimulation to those who are hesitant to take on challenges due to the gaze of those around them."
On the 17th, a video introducing Liz's fashion style and favorite items will be released through the ZigZag application and official YouTube channel, raising expectations.
Meanwhile, Ive, to which Liz belongs, released its first full-length album 'I've IVE' on the 10th of last month and is continuing its active activities with the title song 'I AM'.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
