Lee Min-ho unveils digital human digital art 'Project M'

Lee Min-ho became the first Korean actor to release digital art using digital humans, taking his first step as a creative director.

According to his agency MYM Entertainment on the 15th, Project M was released on the YouTube channel Lee Minho Film on the 14th. This video is a digital art featuring Lee Min-ho's digital human M under the theme of 'New World, New Meta'.

Lee Min-ho said, "While I was looking for artwork in various fields, I was fascinated by the strong visuals of Acceler's work and proposed a collaboration. It was interesting to challenge myself in a field I had never tried before and to collaborate in a different form with my acting activities. This project. “Starting with , I want to continue collaborating with artists of various genres.”

'New World, New Meta' is set in the fictional Seoul of 2143, where social unrest is rampant due to strict social classes, corruption in the state control system, and environmental pollution. What is noteworthy is Project M's imagination given to food.

The act of eating food is treated as a high-level entertainment and hobby that goes beyond basic human needs, and the appearances of various foods are presented in a cyber style, which is enough to stimulate the curiosity of viewers. In addition, Project M, completed with cyberpunk-style CG, boasts overwhelming visuals with more captivating expressive power than real life. The extraordinary scale, dreamy and mysterious music, and unique atmosphere that can be felt even in the short-form video of about 3 minutes are combined together.

Lee Min-ho participated in all aspects of this project, including selecting artists for collaboration, planning, story development, and production. The first person to join Lee Min-ho's collaboration project is Axel LE, a digital artist who is attracting worldwide attention. AXL LE, from Shanghai, China, began to make a name for himself with the three-part Kiyomi Kobayashi series in 2018 and 2019.

Acceler, who has produced and presented a variety of video works incorporating AI technology until recently, has not only been praised as a genius artist for each work he presents with detailed expressions and unique story structures that are more realistic than real-life, but also presents a new vision of CG art. He is attracting attention as a visual director.

In addition to Accelerator, the UK's Box of toys studio participated in sound design and music mixing, and Sweden's NMBRS studio production participated in motion capture and CG animation, taking on unique challenges from various perspectives with creators with different backgrounds.

Lee Min-ho is currently filming Season 2 of Apple TV+'s 'Pachinko'.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr