“Why are you at the broadcasting station?” Joo Woo-jae, 'What are you doing when you play', 'Hong Kim Dong-jeon' How did you get the entertainment version?

Joo Woo-jae, a model-turned-broadcaster, stands out. It's that he's taking the big variety show fixed appearance one after another. 'Smooth', but with a strange charm that draws attention, he is standing at the center of the entertainment scene before he knows it.

On the 22nd, MBC entertainment 'What do you do when you play?' The side announced the news of the new member joining. Joo Woo-jae, who met through the special feature of 'Jeju One Meal' last April, met viewers as a member of 'What Do You Do When You Hang Out', not as a guest. The production team raised anticipation, saying, “Joo Woo-jae joins as a fixed member and creates a new chemistry with Yoo Jae-seok, Haha, Park Jin-joo, Lee Yi-kyung, and Lee Mi-joo.”

Joo Woo-jae has recently been called the hottest 'entertainment cheat key'. On Thursday afternoon, he appeared on KBS2's 'The Tale of Hong Kim Dong' and on Sunday, on MBC's 'Do Something Unusual', showing off his unusual wit. Now, the Saturday variety show 'What do you do when you play' has been accepted. He is a popular entertainer who comes out when you turn on the TV.

It started as a model. Joo Woo-jae drew attention with his tall height and warm visual. After that, he made his name known starting with the dating program 'Love Interference'. Joo Woo-jae, who was angered by the story sent by the viewer and caught the concept of refusal to broadcast, played a role as a licorice in 'Love Interaction'. 'Love Intervention' is a long-running program that is currently airing season 3 with its first broadcast in 2020, and Joo Woo-jae has learned the basics of entertainment through this program.

It's not just broadcasting. The influence on YouTube is also not insignificant. Joo Woo-jae's personal YouTube channel 'Today's Joo Woo-jae' has surpassed 900,000 subscribers, and the day to receive the gold button is just around the corner. On YouTube, it is known as 'no taste mukbang'. Joo Woo-jae's mukbang, the 'Sosikjwa', has a different charm from other mukbangs. It feels like eating to live rather than the feeling of enjoying food. The image of him struggling to eat while staring at the empty space brought out a different kind of laughter.

Tiki Taka's chemistry with the webtoon writer-turned-youtuber Calm Man is also one of the reasons for his popularity. The humor code of a calm man who boasts a B-level sensibility and Joo Woo-jae's unique sensibility were 'perfect'. As a result, Joo Woo-jae is also called a 'handsome calm man'.

In response to Joo Woo-jae's active activities, Yoo Jae-seok said, "I don't know why the broadcasting station is looking for you when you're not a friend with that much ability." Ironically, this is why Joo Woo-jae is loved. Making viewers comfortable with non-artificial characters and laughter points. In a noisy entertainment atmosphere, the way he quietly says everything he has to say without making a loud noise makes people burst into laughter.

Although he made a joke, Yoo Jae-seok also showed his affection for Joo Woo-jae in 'Running Man', 'Excuse Go', and 'What do you do when you play?' Joo Woo-jae has emerged as a new 'Yoo Jae-seok keyring' following Jo Se-ho and Lee Kwang-soo.

Joo Woo-jae, who goes well with the phrase 'form crazy', will work with Yoo Jae-seok as a fixed member rather than a guest with 'What are you doing when you play'. Currently, 'What do you do when you play' is taking a break from broadcasting in the third and fourth weeks of June and has two weeks of reorganization time. The card that 'What are you doing when you play', which fell to 3% in viewer ratings and faced a crisis, was 'joining Joo Woo-jae'. Attention is focusing on whether Joo Woo-jae, who has risen, will be able to play a role in the rebound in viewership ratings for 'What are you doing when you play'?

Kim Seo-yoon, staff reporter seogugu@tenasia.co.kr