SBS regular program 'Neighborhood Cool House',

《Kim Seoyoon's Nunettune》
Reporter Kim Seo-yoon of TenAsia digs into the current status of the entertainment industry, including notable dramas, entertainment, and noteworthy rising stars.

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While new entertainment shows on SBS are not taking their place, the pilot program 'Neighborhood Cool House' has been regularized. Will it be able to bring laughter to SBS like 'Goal Girl', who has risen from a pilot program to a filial entertainment position?

According to the entertainment world on the 6th, the SBS entertainment show 'Hand-to-hand hot place - Neighborhood Cool House' (hereinafter referred to as 'Neighborhood Cool House') has been confirmed as a regular program. It is scheduled to come to viewers as a regular program rather than a pilot program in August.

'Neighborhood Cool House' is a program that seeks to revitalize cafes that are in danger of closing, and furthermore, to save the local commercial district. From commercial area analysis to menu development, operation method, and overall interior branding secrets, the 'Jjokbak' cafe is 'CPR'. The subject matter was changed from 'Baek Jong-won's Alley Restaurant', where he went to solve problems with local restaurants, to 'cafe'.

'Neighborhood Cool', which was first introduced as a pilot program for about a month from the 7th of last month. Following 'Baek Jong-won's Alley Restaurant', MC Kim Seong-joo was in charge, and Tikita showed chemistry with actor Kim Ji-eun. Here, expert Yoo Jeong-soo, who is called the 'myth of K-cafe', set out to save the cafe.

However, 'Cool House in the Neighborhood' did not continue its popularity when 'Baek Jong-won's Alley Restaurant' aired. It was a 'taste' with a total of 5 episodes, but the first episode started with a 1% viewership rating and the highest viewership rating was 2.4%.

Did you see the potential of 'neighborhood cool'? I am curious about the reason why the 'Neighborhood Restaurant', which recorded disappointing results in topicality and viewership, was regularly organized. There is no freshness in 'Neighborhood Cool House', which does not deviate from the frame of 'Baek Jong-won's Alley Restaurant', which is said to revive the dead commercial district.

'Baek Jong-won's Alley Restaurant' also ended after 4 years without overcoming the dilemma of longevity entertainment. If you can't appeal the difference of 'neighborhood restaurant', you will follow the same steps as 'Baek Jong-won's Alley Restaurant'.

Of course, there is a precedent in which the pilot program has been consistently loved after being organized as a regular entertainment program. 'Goal Hitter' (hereinafter referred to as 'Goal Hitter') succeeded in regular programming after airing as a Lunar New Year special in 2021. 'Girl with a Goal' maintains viewer ratings in the 5-7% range and takes the top spot on the variety show every Wednesday.

Currently, SBS is experiencing a bitter taste with a new variety show. 'Strong Heart', which was popular 10 years ago, was newly introduced as 'Strong Heart League', but the results were disastrous. Kang Ho-dong and Lee Seung-gi's chemistry has not been as popular as before, and the viewership rating is also not getting out of the 2% range.

The situation is not much different from the situation of 'No entry except for related persons', which was produced as a pilot program for the third time in January this year and then regularized from last month. Kim Jong-guk and Yang Se-hyung, big entertainers, and Lee Yi-kyung and Mimi, who are receiving attention from the MZ generation, have met, but they are struggling in the swamp of the 2% of the devil.

For SBS, which is holding out with its flagship entertainment such as 'The Ugly Duckling', 'Running Man' and 'Same Bed, Different Dreams 2', the success of new entertainment is more desperate than ever. Attention is focusing on whether 'Nice House', which will come as a regular program, will show the potential that is not like a new variety show.

Kim Seo-yoon, staff reporter seogugu@tenasia.co.kr