Enmix, Lipa selected as 'Heart Brush' model... “Looks like a lovely charm”

NMIXX, a popular girl group under JYP Entertainment, was selected as the model for Korea Tech's 'ReFa Heart Brush', a company specializing in beauty and wellness.

'Heart Brush', also called 'Heart Comb', has already been recognized for its product quality, such as winning the first place in the Brush Comb ranking for 19 consecutive weeks on Japan's leading e-commerce platform after its release. The company explained that it features a design with a lovely mood enough to arouse women's desire to own it. It has a cover that prevents the bristles from breaking and bending, so it is portable.

If you comb lightly with a three-tiered comb, it will loosen tangled hair and at the same time give you a calm and soft hair. The heart shape, which is comfortable to hold in your hand when combing your hair, helps to minimize the burden on your hair as the force is naturally distributed.

Tak Eun-seon, marketing manager, said, “The refreshing characteristics of brushes that brush without tangles and Nmix’s unobstructed progress, such as conducting an overseas showcase tour in about a year after debut, are exquisitely similar. The lovely charm that makes your heart flutter just by looking at it is what Nmix and 'Heart Brush' have in common,” he explained.

Meanwhile, Korea Tech, which has created a multi-balm success story in the cosmetics market, signed a strategic partnership with the global beauty leader, MTG Group in May 2023. The first start of the partnership is an exclusive license for production and global sales of 'Repa Heart Brush'.

Reporter Yoon Jun-ho, TenAsia