"Itzy Yuna, guarantee individual activities" 'Truck protest' that overseas fandoms also tasted

《Yoon Jun-ho's Kindling the Fire》

We delve into issues across the entertainment industry. Let's talk about the causes of controversy and issues, and what the voices of the entertainment industry are.

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Truck protests became fashionable. Beyond domestic fandoms, overseas fandoms are also using this method towards entertainment companies. This is the result of K-pop's global popularity. However, if there are many boatmen, the boat goes to the mountain. Some point out that the truck protests involving overseas fans beyond Korea are excessive.

According to the entertainment industry on the 26th, a truck protest was held against Yuna of ITZY, a group belonging to JYP Entertainment. The protest was held in front of JYP Entertainment's headquarters in Gangdong-gu, Seoul. On the screen, there was a phrase that said, 'Yuna Yugo Girl was good, but the 2nd headquarters didn't do anything. If the marketing is bad (typos on the bottom), will the fans teach me?'

It is noteworthy that this truck protest is Yuna's personal Chinese fandom. Earlier, truck protests were centered on domestic fandoms. In July alone, the fandom's truck protests continued several times. First, Ive Jang Won-young's fandom held a truck protest against his agency, Starship Entertainment.

On the 12th, Girls' Generation Taeyeon's fandom urged, through a statement, "Rent overseas concert venues worthy of the artist's popularity, increase the number of contents produced, and share the progress of suing malicious comments." In addition, a truck protest was held in front of the SM Entertainment headquarters in Seongdong-gu until the beginning of this month.

The truck protest of the domestic fandom has spread to the overseas fandom. In fact, an entertainment industry insider said, "Recently, overseas fans have started sending trucks to the head office. As fans, we are speaking out for artists, but we can't look at it positively."

Truck protests have several side effects. The fact that some fans' voices are overrepresented, that a negative atmosphere is created between the fans and the entertainment company, and furthermore, that it causes confusion in the business direction of the entertainment company.

In particular, in the case of agencies that have to manage the artist's overall entertainment activities, there is great antipathy to truck protests. Another person in the entertainment industry said, "The truck protest culture that is growing in the entertainment industry is a proof that the industry has grown. difficult," he said.

Itzy Yuna's case this time is such a case. ITZY, to which Yuna belongs, made a comeback today (26th) with the new mini-album 'KILL MY DOUBT'. It is pointed out that the excessive demands of the member's individual fandom adversely affect team activities.

K-pop artists and entertainment companies are a cooperative community. It is difficult to think of the absence of mutual communication in activities. Protests based on individual subjective judgment and greed will not be good for entertainment companies as well as celebrities whose names are being discussed. This is when a more appropriate approach is needed.

Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr