Lim Young-woong, August advertising model brand reputation 1st place

Singer Lim Young-woong took the top spot in August's advertising model brand reputation.

On the 3rd, the Korea Corporate Reputation Research Institute analyzed 27,209,844 pieces of advertising model brand big data measured from the 3rd of last month to this day, and analyzed consumer behavior to determine the brand reputation index as the participation index, media index, communication index, and community index for the advertising model brand. was measured.

As a result of the announcement, Lim Young-woong ranked first. The Lim Young-woong brand, which ranked first in advertising model brand reputation, was analyzed as a brand reputation index of 2,062,651 with a participation index of 386,415, a media index of 507,620, a communication index of 658,081, and a community index of 510,535. Compared to the brand reputation index of 1,671,078 in July, it rose by 23.43%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the brand big data analysis of the advertising model brand reputation in August, the Lim Young-woong brand ranked first."

"In the link analysis of Youngwoong Lim's advertising brand, which ranked first in the advertising model brand reputation in August, 'contract', 'filming', and 'suspicious' came out high, and in keyword analysis, 'special award', 'viewer's vote', 'Ad model' came out high. In the positive/negative ratio analysis of Lim Young-woong's advertising brand, the positive ratio was analyzed at 80.29%," he added.

Reporter Kang Min-kyung, Ten Asia kkk39@tenasia.co.kr