Actress Shin Se-kyung has been announced as the first official model for Eganiks, the reverse aging brand by beauty tech company Newbury Street.
Shin Se-kyung will be featured in the brand campaign alongside Eganiks' newly launched next-generation AI homecare device, 'TightHera'.
Eganiks, a brand name derived from reversing the letters of 'Skin Age', promotes the slogan 'Reverse your skin age, eganiks', offering personalized anti-aging solutions.
The newly unveiled 'TightHera' is a hyper-personalized beauty device based on AI technology. It analyzes the user's daily changing skin condition and automatically recommends a skincare routine from five core functions: High-Intensity Focused Ultrasound (HIFU), Radio Frequency (RF), Ultra-High Frequency, Cryo, and Absorption modes.
Notably, it is the first in the industry to feature an AI-customized radio frequency mode with 'Wideband Dual Wave' technology, allowing for frequency design tailored to the skin condition for more precise homecare. The device's development involved researchers from Harvard, MIT, KAIST, and consultations with leading dermatologists in Gangnam to enhance its quality.
Eganiks explained that Shin Se-kyung's clear and sophisticated image, along with her healthy impression from consistent self-care, aligns well with the brand's focus on 'personalized care just for you'.
The first visual photoshoot and campaign video featuring Shin Se-kyung with TightHera will be released sequentially on Eganiks' official social media and website.
An Eganiks representative stated, "We are thrilled to promote TightHera's AI personal care technology with actress Shin Se-kyung, a beauty icon. We aim to diversify customer touchpoints and propose Eganiks' unique hyper-personalized reverse aging experience, setting new standards in the homecare market."
Byungdoo Kim, TenAsia Reporter tenten@tenasia.co.kr